Innovation Marketing Manager - Animal Health

Location: Lancaster, SC | Schedule: full-time, on-site
Overview An established animal health company is seeking an Innovation Marketing Manager to bridge veterinary science and marketing strategy. This role will lead the development and execution of strategies for new products and technologies in the animal health space, shaping how innovative solutions reach veterinarians and pet parents alike.
What you'll do Collaborate with innovation and commercial teams to identify market trends, gaps, and opportunities for innovation
Apply veterinary expertise to evaluate the clinical relevance and value proposition of new products or services
Conduct competitive analysis and market research to support pipeline development and innovation roadmaps
Work with graphic designers to develop marketing materials
Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents
Create compelling positioning and messaging that integrates scientific credibility with customer-focused benefits
Contribute to campaign planning, including digital marketing, trade shows, content marketing, and product launches
Represent the brand at conferences and events, combining clinical credibility and brand advocacy
Communicate effectively with other departments within the organization
Perform other duties as assigned
Maintain regular attendance
Required qualifications Vet Tech, Animal Science degree, MBA, or marketing degree required
Working knowledge of principles of current Good Manufacturing Practices (cGMPs)
Excellent writing, interpersonal, communication, and organization skills
Ability to work independently and collaboratively with internal and external teams
Competent in computer usage, such as word processing, spreadsheets, and/or databases
Strong understanding of veterinary practice workflows, challenges, and client communication
Demonstrated ability to develop and execute marketing strategies
Preferred qualifications Doctor of Veterinary Medicine (DVM) degree preferred
10+ years of animal health marketing experience preferred
Product launch experience ideally preferred
Why this role This is an opportunity for a veterinarian or marketing professional who thrives in fast-paced, creative environments to shape the future of veterinary-centric marketing with innovative products.

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