Direct Response Copywriter (VSLs)

Eyeball Factory is a performance marketing and creative agency for DTC brands in health, wellness, supplements, and skincare. We produce the full funnel — ads, advertorials, and VSLs — measured in one thing: sales from cold traffic. The founders have built and exited their own e-commerce brands and write copy themselves; you will be working with people who know the craft. p>
The role
You will write video sales letter scripts for our clients — 3 to 10 minute VSLs that run as paid traffic and carry the whole funnel. Hooks, leads, unique mechanisms, proof stacks, offers, closes. Plus the shorter formats around them: ad scripts, advertorials, and landing copy when needed.
This is a craft role. You will work from real customer research and VoC data, study winning VSLs in the niche, and iterate based on what the ad account says — not what feels clever. Your copy gets produced, launched, and measured within weeks.
Remote · Full-time · US (EST) working-hours overlap required · Base salary + performance bonus

Who you are

A student of direct response. You have studied the greats — you know what a lead is, why the mechanism matters, and how an offer is built. Hopkins, Sugarman, Halbert, Agora-style structure — this is your world.

Hook-obsessed. You know the first 15 seconds decide everything, and you write 20 hooks to find the one.

Research-driven. Your copy starts in customer reviews, forums, and VoC data — not in your imagination.

Numbers-aware. You want to see hold rates, CTRs, and conversion data on your own work, and you revise based on them.

AI-native. You use Claude, ChatGPT, and similar tools daily to research, draft, and iterate — while keeping the judgment human.

Fast and coachable. You ship drafts quickly, take direct feedback without ego, and revise fast.

What you will own
VSL scripts

Write VSL scripts end to end: hook, lead, story, mechanism, proof, offer, close.

Write variations: new hooks and leads on winning bodies, new angles for new audiences.

Work with our video team so the script survives production intact.

Mine reviews, surveys, forums, and competitor funnels for the language customers actually use.

Supporting formats

Ad scripts and static ad copy congruent with the VSL.

Advertorials and landing copy when the funnel needs them.

Iteration

Review performance with the media buying team: where viewers drop, what converts.

Treat every launch as a test — log learnings so the next script starts smarter.

Must-haves

Experience — Proven direct response copy experience with work that ran as paid traffic

VSLs — Have written VSL scripts (or equivalent long-form sales copy) that went live

Portfolio — Samples you can share and results you can speak to

AI — Daily use of Claude, ChatGPT, or equivalent in your workflow

Availability — Remote, with working hours that overlap US Eastern Time (EST)

Nice to have

Health, wellness, supplements, or skincare niche experience

Advertorials, listicles, and quiz funnels

Awareness of Meta/TikTok compliance for health claims

This is not for you if

You write 'brand copy' and call it direct response.

You've never watched a VSL all the way through, taking notes.

You defend a draft instead of testing it.

You need a week for a first draft.

Your first 90 days

0–30 — Deep in the research docs; first hooks and ad scripts live; first VSL drafted

31–60 — First full VSL produced and running; iterating on drop-off data

61–90 — Owning VSL output across clients; your scripts beating the controls they replaced

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