Digital and Social Media Specialist

Kent State University is hiring a Digital and Social Media Specialist to manage the university's day-to-day digital and social media presence for prospective students and families. The role designs and maintains websites, builds a content calendar across digital platforms, and runs paid social and search campaigns to drive conversions and enrollment. It also researches competitor digital strategies and collaborates with outside vendors and partners on marketing and messaging.

Highlights

Designs, implements, and maintains university websites consistent with branding standards

Runs day-to-day activities across digital and social media platforms and apps

Builds a digital media content calendar using analytics and trend data

Creates and monitors paid digital campaigns, including targeted social, search, and display ads

Writes and proofreads marketing content such as blogs, ads, and website copy

Coordinates multimedia production, including graphics and video clips

Studies peer and competitor digital media strategies in higher education

Partners with vendors and outside organizations on communication and marketing strategies

Needs a bachelor's degree in marketing, communications, web development, computer science, or a related field

Brings two years of experience managing digital marketing platforms and web content systems

Offers an annual salary between $53,015 and $58,892

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