Digital & Radio Account Executive Job at Cumulus Media Inc. in Lafayette

Company Overview
Cumulus Media

is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

Position Overview
Cumulus Media- LAFAYETTE, LA

is seeking a dynamic

Digital and Radio Account Executive

to join our team! We are looking for passionate, motivated, goal-oriented individuals with high business acumen and the desire to WIN in a fast-paced highly competitive sales environment. Someone who is digitally savvy and desire to create integrated marketing campaigns for their clients. In return, we offer a unique opportunity: a challenging mission, world-class tools to help you succeed, inspired leadership and the chance to realize your full potential as a professional.

The

Digital and Radio Account Executive

successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognises that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities & Qualifications
Key Responsibilities:

Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives

Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client

Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform

Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients

Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming

Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform

Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times

Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis

Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications:

2+ years in Media Sales background preferred

Bachelor's degree in business, Marketing or related field is preferred

Proficient in Microsoft Office suite, social networking platforms and CRM tools

Excellent communication skills

Passion for developing new business relationships in an outside sales role

Enjoy presenting to clients of sales opportunities and post-sale successes

Strong understanding of lead generation and ability to connect with viable prospects

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