Retail Media Planner II

Responsibilities
Job Summary
As a Retail Media Planner II, you'll work closely with Sales counterparts to develop strategic media plans for some of our more complex suppliers and agencies, ensuring alignment with internal and external goals and objectives.

Key Responsibilities & Essential Functions
Management / Administration

Develops cross-platform media plans and proposals that strategically align with more complex supplier / agency goals and objectives

Works closely with Sales counterparts to intake key details to drive ad product selection, flighting, and overall structure of media plans; manages RFP process

Maintains ad inventory tracker; tracks inventory trends

Conducts QA of partner media plans

Leverages historical campaign and enterprise data to drive strategic development of media plans

Identifies test and learn opportunities

Assists in Sales pipeline maintenance and CRM tidiness

Writes insertion orders; facilitates contract initiatives

Consults on use of H-E-B media products to deliver value to customers that align with their specific business objectives

Serves as communication liaison between internal and external teams

Provides additional guidance with sales support as needed

Participates in client check-ins and media planning calls

Stays current on trends and competition; helps develop online competitive analysis as needed

Collaborates on / may lead select strategic projects; assists with GTM rollouts

Works closely with crew counterparts across Sales, Account Management, Activation to support campaign goals and objectives; provides exceptional service

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Qualifications & Key Requirements
Work Experience

5+ years of experience in media planning or sales support

Knowledge/Skills/Abilities

Working knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing

Strong verbal / written communication and presentation skills

Strong interpersonal skills

Strong project management skills

Ability to nurture collaborative relationships

Ability to analyze and interpret data

Ability to work and resolve issues cross-functionally

Ability to manage multiple priorities and concurrent deadlines; attention to detail

Education

A related degree or comparable formal training, certification, or work experience

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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