Brand Copywriter

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Brand Copywriter
Full Time Ind Contributor Westwood, MA, US

2 days ago Requisition ID: 2210

Salary Range: $85,000.00 To $95,000.00 Annually

Copywriter

The Copywriter will work with the in-house creative team responsible for crafting the voice of the brand across digital channels including web, email, paid media and brand collateral. This role will actively contribute to the development of new ideas and create polished, final deliverables whether working solo or as part of a team.

Work closely with the creative team to champion the ’47 Brand voice in support of the overall marketing vision and business objectives

Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process

Create brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortment

Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results

Provide a range of concepts for A/B testing that deliver on creative briefs

Embrace a data-driven approach to apply learnings and improve campaign performance

Deliver work in an agile workflow, managing priorities and multiple projects at once

Creative evolution- stay up to date with branding and advertising in all facets

Write catalogue product copy for seasonal catalogues

Lead SEO optimization for 47brand.com

Micro Catalog copy, explain the reasoning and mood boards of collections

Qualifications

4 years’ experience in advertising, copywriting, or in-house creative role

Bachelor’s degree in English, Marketing, or Communications

Experience with consumer products brands

Proactive in nature-ability to solve problems, even when they are not fully defined

Ability to present creative process and sell creative ideas

The ability to work across multiple teams and department functions

Incredible attention to detail and superior organizational skills

Ability to work in a fast-paced environment with tight deadlines

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