Social Content Lead

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Full Time Bridgewater, NJ, US

3 days ago Requisition ID: 1031

Salary Range: $100,000.00 To $125,000.00 Annually

The Advantice Health Social + Community Team (aka the VIBE)is looking for a social-first, highly creative Social Content Lead to help bring our brands to life across organic and paid social.

This is a hands-on role for someone who can take an idea from “we should make this” to “it’s live!”

You’ll help own our day-to-day social content engine across Amlactin, Kerasal, Triple Paste, Dermoplast, and New-Skin, managing organic content calendars while concepting, shooting, designing, and editing platform-native content.

You’ll also work closely with our creator, community, brand, and paid media teams to turn influencer content and cultural opportunities into high-performing social creative.

In this role, you’ll:

Own organic social content calendars across our portfolio, helping translate brand priorities, launches, cultural moments, and platform trends into always-on content plans

Concept, shoot, and edit social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other emerging formats

Create static and carousel content that feels native to social while staying true to each brand’s distinct look, feel, and voice

Transform influencer + creator content into paid social assets, including cutdowns, hooks, variations, and platform-specific adaptations

Develop net-new paid social creative in partnership with our paid media agency when creator content isn’t the right answer

Move quickly on trends and cultural opportunities, helping our brands participate in conversations in a way that feels relevant, natural, and brand-right

Partner closely across VIBE, Brand, Regulatory, and agency teams to move content from idea through review and live execution

Use organic + paid performance learnings to continually improve creative, formats, hooks, and content strategy

Help own day-to-day content organization and asset management in Air, ensuring finished assets are easy to find, reuse, and adapt across teams

Experiment with AI and emerging creative tools to make content development, versioning, and workflows faster and smarter

Qualifications:

3-5 years of experience in social media, social content, creative production, digital marketing, or a related role; beauty, skincare, wellness, or CPG experience is a plus

Proven ability to create social-native content from concept through execution, with a portfolio demonstrating strong short-form video and static creative

Comfortable shooting and editing video independently, including mobile-first content; experience with CapCut, Canva, Adobe Creative Suite, or similar platforms

Strong design instincts and ability to create polished, on-brand static and carousel creative

Strong understanding of TikTok, Instagram, YouTube, and evolving social formats, with a willingness to stay close to platform and cultural trends

Able to balance creativity with organization and very comfortable managing multiple brands, calendars, priorities, and deadlines at once

Strong collaborator who can take feedback from key stakeholders without losing sight of the creative idea

Curious and proactive about AI, emerging platforms, trends, and new ways of making great content

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