Coordinator, Field Marketing

The Coordinator of Field Marketing plays a key role in building awareness, excitement, and fan engagement for the NWSL's 18th team. As a front-line representative of the brand, this position is responsible for executing grassroots marketing initiatives, connecting with the community, and capturing leads to grow the club's fan database ahead of and during the inaugural season.

This role is ideal for someone who thrives in high-energy environments, enjoys engaging directly with fans, and is motivated by measurable impact-turning everyday interactions into future ticket buyers and loyal supporters. This position sits on the marketing team and directly reports the Director of Fan Engagement

Essential Duties & Responsibilities

Execute field marketing events including street team activations, community appearances, youth soccer outreach, watch parties, and local festivals

Represent the club in-market with energy, professionalism, and authenticity

Help bring the brand to life by creating fun, memorable, and engaging fan interactions

Actively capture fan data at all activations using tablets, QR codes, and other tools

Clearly communicate calls-to-action that drive sign-ups, ticket interest, and ongoing engagement

Support efforts to grow and maintain a high-quality fan database

Create positive, first-time interactions that introduce new fans to the club and the sport

Distribute promotional materials, explain ticket offerings, and generate excitement around upcoming matches and events

Identify opportunities to deepen engagement and encourage repeat interactions

Lead setup, breakdown, and on-site execution of field marketing events

Maintain and organize marketing assets, giveaways, and activation materials

Coordinate schedules and logistics to ensure smooth execution across multiple events

Support the training and coordination of part-time brand ambassadors

Help ensure consistent messaging and high-quality representation of the club across all touchpoints

Work closely with Marketing, Ticketing, and Community teams to align messaging and goals

Provide on-the-ground feedback and insights from fans and community interactions

Share ideas to improve activations, increase engagement, and drive more leads

Other duties as assigned

Required skills, experience & abilities

Bachelor's degree in Sports Management, Business Administration, Marketing or related fields

1-3 years experiential marketing, event manager, operations, community outreach or fan engagement experience through full-time or internship opportunities

Experience within the Columbus market a plus, but not required

Strong work ethic, positive attitude with keen eye for attention to detail

Strong interpersonal and communication skills; comfortable engaging with diverse audiences

Highly organized with strong attention to detail

Creative thinker with an ability to stay organized with multiple projects with various deadlines

Demonstrated ability to lead a large group of staff and/or volunteers

Must be a reliable, dependable, and positive team-player

Strong relationship-building skills

Able to work home matches and events

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