Enterprise Social Media Leader (Bilingual)

East West Bank in Pasadena is seeking a Social Media & Digital Engagement Manager to lead the bank's enterprise social media strategy across English and Chinese platforms, aligning content with brand, and driving engagement, customer relationships, and business growth.
The role directs a social media team, collaborates with Brand Marketing, Public Relations, Legal, Compliance, Risk, and Executive Leadership; bilingual English-Mandarin is highly desirable.

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