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Retail Media Strategy & Activation Lead

Alcon · Fort Worth, TX, USA ·

Job type:
Full Time

Alcon is hiring a Retail Media Strategy & Activation Manager for the US Vision Care Marketing-OTC team in Fort Worth, TX. This role partners with Brand Marketing, Sales, and agencies to translate plans into actionable media recommendations and drive retailer growth. It requires strong analytical skills, cross-functional influence, and fluency in English.
You will lead experimentation, monitor KPIs like ROAS and share of search, and align media plans with Joint Business Plans for sustained impact.

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