Mediabistro logo
job logo

CRM & Personalization Strategy Lead

7-Eleven, Inc · Irving, TX, USA ·

Pay:
150.000
Job type:
Full Time

7-Eleven, Inc. is seeking a Senior Manager of CRM and Personalization Strategy to lead data-driven CRM programs that boost engagement, loyalty and basket size. The role oversees a team delivering personalized journeys across email, SMS, push, and in-app channels.

You will collaborate with marketing, merchandising, digital, delivery and IT to align CRM initiatives, define KPI-driven campaigns, and optimize marketing automation. Leadership and strategic vision are essential.

#J-18808-Ljbffr