Senior Marketing Lead, Behavior & Wellbeing

Role Senior Marketing Lead for Ceva North America’s Behavior & Wellbeing portfolio, overseeing strategy, growth, and P&L for brands like Feliway and Thunder.
Responsibilities develop and execute omnichannel marketing plans, lead innovation and product launches, optimize marketing ROI, and manage two direct reports while collaborating across functions including Sales, Digital Commerce, Veterinary, R&D, and Global Marketing.
Requirements Bachelor's in Marketing or related field
9+ years in brand or portfolio marketing within consumer health, pet care, or animal health sectors
experience managing P&L and leading cross-functional teams
strong omnichannel expertise
proven success in brand growth and innovation
budget management and analytical skills
ability to operate in a fast-paced, agile environment
High Value pet care, animal health, behavior/wellbeing, brand management, omnichannel marketing, product innovation, global collaboration.
Work Setup primarily remote with an estimated 10-30% domestic travel; some international travel possible.

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