Digital Marketing Manager

Job Description Digital Marketing Manager

Job Title: Digital Marketing Manager

Department: Marketing

Industry: Healthcare / Eye Care

Location: Hyderabad

Experience: 2-5 years

Employment Type: Full-time

About the Role:
We are looking for an experienced and result-oriented Digital Marketing Manager to lead our digital marketing activities and drive online visibility, lead generation, and patient enquiries for Peazon and its associated eye-care services.The ideal candidate should have hands-on experience in Google Ads, Meta Ads, SEO, social media marketing, lead generation, analytics, and campaign optimization .

Key Responsibilities

Develop and execute digital marketing strategies to increase brand visibility and generate quality leads.

Plan, launch, and optimize Google Ads and Meta Ads campaigns.

Manage paid campaigns with a focus on lead generation and conversions.

Monitor campaign performance, CPL, conversion rates, ROI, and other key metrics.

Develop and execute SEO strategies to improve organic search rankings and website traffic.

Manage social media platforms including Instagram, Facebook, YouTube, and Google Business Profile.

Coordinate with content creators/designers for social media posts, reels, videos, blogs, and other marketing materials.

Required Skills

Google Ads / Google Ads Manager

Meta Ads Manager

SEO and SEM

Social Media Marketing

Lead Generation

Google Analytics / GA4

Google Search Console

Google Business Profile

Content Marketing

Campaign Analytics & Reporting

CRM/Lead Management

Preferred Experience:
Candidates with experience in healthcare, hospitals, clinics, e-commerce, hospitality, real estate, or other lead-generation-focused industries will be preferred.

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