Senior Director HS Patient Marketing US

Role Senior Director of US Patient Marketing, leading strategies to engage patients throughout their journey for immunology-focused biopharma products, including launch readiness and ongoing support initiatives.
Responsibilities oversee patient insights, segmentation, journey mapping, messaging, campaign execution, and support tools;
manage patient support programs, digital media strategies, and cross-functional collaborations with Medical, Market Access, Legal, and Regulatory teams;
develop KPIs, measure campaign impact, and optimize engagement;
lead team development and manage budgets and agency relationships.
Requirements Bachelor's degree;
8+ years in US patient marketing with at least 3 years in leadership;
experience supporting product launches in immunology, rare, or specialty diseases preferred;
strong understanding of the US patient ecosystem, compliance, and innovative engagement tactics;
excellent leadership, collaboration, and communication skills.
High Value Topics Immunology
inflammatory diseases (hidradenitis suppurativa, psoriatic arthritis)
product launch
patient journey
DTC media
cross-functional compliance
team leadership
Work Setup not specified.

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