Yum! is hiring: Social Media Manager in Plano

It all started with one cook who created a finger lickin' good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen.
Sr Mgr, Earned & Social KFC
Hybrid
The Sr. Brand Manager, Earned Media, Brand Social & Culture is at the center of how KFC shows up in culture—leading with social, shaping conversation, and driving earned impact that keeps the brand impossible to ignore. This role is responsible for bringing a social-first, culture-led mindset to everything we do—turning moments into movements and campaigns into talk-worthy brand behavior.
Reporting to the Director of Integrated Marketing Communications, this role partners closely with IMC leadership, cross-functional teams, and agency partners to ensure social, earned media, and influencer thinking don’t follow campaigns—they lead them. This is a role for someone who understands how culture moves, how social drives it, and how brands earn their place in it.
Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation
Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one—not as an add-on
Spot trends before they peak and turn them into brand-defining moments with speed and precision
Push for work that is culturally sharp, socially native, and impossible to scroll past
Champion a multicultural, community-driven lens—ensuring the brand shows up authentically
Earned, Social & Influencer Integration
Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact
Lead and partner with agencies to create work that earns media, drives buzz, and shows up in the feeds and conversations that matter
Help shape a social presence that is reactive, relevant, and relentlessly engaging
Build and activate a creator ecosystem that keeps KFC plugged into culture and expanding its reach
Integration & Influence
Be the voice of culture and social at the table—ensuring ideas are built for how people actually engage today
Partner across IMC, Media, and Creative to keep work connected, fast-moving, and culturally in-tune
Influence without authority—bringing teams and agencies along to deliver sharper, more effective work
Operations & Impact
Support execution of social, earned, and influencer workstreams with a focus on speed, quality, and impact
Help manage budgets tied to social, PR, influencer, and experiential activations
Track what’s working (and what’s not) through social listening and performance, and quickly turn insights into action
Continuously optimize how the brand shows up based on real-time feedback from culture
Reputation & Communications Support
Support PR and communications efforts during key moments—ensuring the brand shows up with the right voice, at the right time
Help navigate fast-moving or sensitive situations with a steady, culturally aware lens
7-10+ years of experience in social, PR, influencer, or culture-led marketing roles
Proven ability to create or contribute to work that shows up in culture and drives conversation
Deep understanding of social platforms, internet culture, and how trends move
Experience working with creators, influencers, and earned media strategies
Strong instinct for what will resonate—and what won’t—with today’s audiences
Ability to move fast, stay scrappy, and operate in real time without losing strategic focus
Strong collaborator who can influence teams and agencies to push work further
Salary Range: $150,840 to $159,220 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Stay connected with Yum! Brands and be the first to know about new opportunities across KFC, Taco Bell, The Habit Burger Grill, and our corporate functions.

#J-18808-Ljbffr