Social Media Growth Content Strategist

Job Description
Job Description

The Dominguez Firm is seeking a creative, growth-driven Social Media Growth & Content Strategist to build and scale our presence across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms. This role is focused on growing followers, building trust, increasing engagement, and ultimately driving cases through compelling storytelling and high-quality content. You will own the full execution of social media, from concept development and scripting to filming, editing, publishing, and analyzing performance. While you will collaborate on paid social campaigns, this role is primarily about organic growth, creative execution, and building meaningful audience connection. You will work closely with the Chief Marketing Officer, Chief Digital Marketing Officer, and the broader marketing team to highlight our attorneys, elevate our brand authority, and stand out in competitive legal markets.

** Social Growth & Creative Strategy **

Develop and execute a clear growth strategy across Instagram, TikTok, YouTube Shorts, and Facebook

Create content that builds followers, trust, engagement, and inbound leads

Identify and adapt trends in a way that fits a professional legal brand

Turn complex legal topics into compelling, easy-to-understand content

Ensure consistency in brand voice, tone, and visual presentation

** Content Ideation & Execution **

Generate creative ideas that humanize attorneys and showcase the firm’s impact

Write scripts and outline storyboards for short-form video content

Create a balanced mix of educational, emotional, serious, and culturally relevant content

Develop strong hooks that capture attention within the first few seconds

Maintain a consistent publishing cadence focused on quality and relevance

** Video Production & Publishing **

Film and direct attorneys and team members

Edit short-form videos optimized for each platform

Publish and optimize content natively within social platforms

Continuously refine creative approach based on performance data

** Paid Social Collaboration **

Work with the performance marketing team to boost high-performing organic content

Assist with creative direction for paid social campaigns

Help align organic insights with paid strategy

** Performance & Growth Optimization **

Track follower growth, engagement rates, watch time, saves, and shares

Analyze which content formats drive the strongest results

Adjust strategy based on real-time performance insights

Understand how social activity contributes to inbound leads and signed cases

** What We’re Looking For **
** Required **

Bilingual in English and Spanish

3–5+ years of hands‑on social media growth experience

Proven success growing social accounts organically

Strong portfolio showcasing short‑form video content (Reels, TikTok, YouTube Shorts required)

Experience writing scripts and building content concepts

Hands‑on experience filming and editing video content

Deep understanding of platform algorithms and audience behavior

Ability to direct and coach on‑camera talent

** Preferred **

Experience in legal, insurance, healthcare, or other regulated industries

Experience collaborating with paid social teams

Familiarity with analytics tools and performance tracking

** Qualifications **

Bachelor’s degree in Marketing, Communications, PR, or related field preferred

Demonstrated track record of building engaged social communities

Strong creative instincts with data‑informed decision making

Understanding of advertising compliance in regulated industries

** Application Requirements **
To be considered, applicants must submit:

Portfolio links (required)

Examples of accounts grown, including measurable results if available

** Why Join Us? **

Competitive compensation and benefits package

Work directly with firm leadership

Creative ownership and visible impact

Room for growth

Fast‑paced, high‑performance environment

Opportunity to shape how a mission‑driven firm connects with real people

Company Description
The Dominguez Firm is one of California’s most respected and successful personal injury law firms. With a team of over 120 legal professionals and a record of delivering outstanding results, we are driven by a mission to advocate for injured clients and their families with integrity, compassion, and excellence. Our firm culture is dynamic, inclusive, and built on collaboration, growth, and results.

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