Associate Director, HCV Marketing, DTP Promotions

Role Associate Director of DTP (Direct-to-Patient) Marketing responsible for supporting Gilead's HIV and HCV therapies, including EPCLUSA and its Authorized Generic. Objectives: lead patient-focused marketing initiatives, develop and execute digital and traditional tactical campaigns, and optimize engagement with untreated HCV populations.
Responsibilities oversee development of patient marketing assets
manage agency partnerships
analyze campaign performance
guide cross-functional teams (Digital Strategy, Sales, Medical, Regulatory)
ensure compliance with regulations
Requirements Bachelor's degree and 10+ years in pharma/biotech marketing, with at least 3 years in promotional roles
strong project management, digital marketing, and media strategy skills
understanding of US healthcare landscape and regulatory environment
Preferred advanced degree, deep experience in competitive, patient-centric campaigns targeting HCV or similar indications, and familiarity with digital analytics and budget management
HighValue focus on HCV, direct-to-patient digital campaigns, compliance with regulatory standards, and collaboration across multiple internal functions
WorkSetup not specified

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