Citi is seeking an Audience Management Lead Analyst to guide lending targeted marketing offers for existing customers. The role involves managing projects, developing marketing packages, and evaluating waterfall logic across online and offline channels.
You will work with cross-functional teams to translate business goals into technical implementation within Citi Marketing Platform and manage a critical list processing vendor.
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Audience Marketing Lead — Data-Driven Campaigns
Citi · New York, NY, USA ·
- Job type:
- Full Time