Social Media Specialist

About Sledge
From bid to build to paid. From the office to the field to the entire company. Sledge is Construction AI.Sledge is the agentic, AI-native operating system for construction, handling the busywork of running a construction business so builders can spend more time building and less time on paperwork. Built for subcontractors and small to mid-size general contractors, Sledge is already live with a growing group of beta users. Sledge is early and founder-led, growing its social presence from scratch, so the person in this role sets the tone for how the world sees Sledge day to day.

About the role
Sledge is hiring a Social Media Specialist to be the strategist behind Sledge's social presence: what gets posted, on which platform, and why. This role works closely with the Marketing Coordinator to fit social strategy into the bigger marketing picture, and focuses specifically on the ins and outs of social media itself.Sledge wants someone who has actually grown something before, not just managed an existing account. You've cultivated a following, grown it, and expanded it through real campaign strategy. You've created content yourself in the past, so you know what it actually takes, even though this role is about strategy and direction, not production. You live deep in the weeds of social media: the algorithms, the trends, the timing, and the tactics that actually move a following.

What you'll do
Strategy and growth

Set Sledge's social media strategy across every platform: what to post, where, and why

Build and run campaigns specifically designed to grow Sledge's following and engagement

Work closely with the Marketing Coordinator to fit social strategy into the bigger marketing picture

Track what's working on each platform and adjust the strategy accordingly

Report on growth, engagement, and what's actually resonating

Planning and direction

Set the content calendar and posting schedule across every platform

Direct the Graphic Designer, Copywriter, and Video Editor on what content to create and why

Review and critique content before it goes out, and push it to be sharper

Set up and maintain the social media infrastructure: the tools, processes, and systems that make posting and tracking easier

Manage the people who help create social content, whether that's the Graphic Designer, Copywriter, Video Editor, or others down the line

Jump on trends and formats fast, before they're stale

Community

Reply to comments, DMs, and mentions like a real person, not a brand account

Build genuine relationships with contractors and followers in Sledge's community

What success looks like
In your first 90 days, Sledge will have a real social strategy in place and at least one growth campaign running. Within a year, Sledge's following will have grown in a way you can point to and explain, not just accumulated.

What we're looking for
Must-haves

Required: a track record of cultivating a following from scratch, for yourself or a brand

Required: a track record of growing that following meaningfully over time

Required: experience expanding a following through real campaign strategy, not just organic posting

Required: past hands-on content creation experience, so you know what it actually takes, even though this role doesn't require you to create it yourself

Comfortable giving direct, specific feedback on content and pushing it to be better

Experience setting up social media tools, processes, or systems from scratch

Comfortable managing or directing the people who create content, not just reviewing it after the fact

Deep, current knowledge of how social platforms actually work: algorithms, trends, timing, and tactics

A portfolio or examples of the following you built and the numbers behind it

Comfortable working closely with a Marketing Coordinator or manager, not operating solo

Comfortable moving at startup speed, taking a brief and running with it

Nice-to-haves

Bonus: able to create social content yourself, not just direct others who do

Comfortable being on camera for behind-the-scenes or personality-driven content

Experience with paid social advertising or influencer partnerships

Interest or experience in construction, trades, or B2B software

Experience with social scheduling tools such as Later, Buffer, or Sprout Social

Perks and benefits

Fully remote, work from anywhere in the world

Flexible hours, work when you're most productive

Direct access to the marketing and founding team, no layers of management

Real ownership over Sledge's voice across every platform

Your work reaches people the same day you post it, no approval chain

Equal opportunity
Sledge is an equal opportunity employer. Sledge welcomes applicants of every background and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status.

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