Social Media Associate

CarbonBuilt is seeking a reliable, creative Social Media Associate to manage and execute our presence across Instagram, including Reels, TikTok, and LinkedIn. This role focuses on translating availability of low-carbon concrete masonry and hardscapes out of our plant in Danielson CT into engaging, accessible content for a range of audiences—from masons, concrete subcontractors, general contractors, developers, distributors, architects, and other industry professionals. The contractor will produce and publish 3-5 sets of posts per week, ensuring consistent visibility and alignment with CarbonBuilt’s voice and strategic priorities. $20/hour
Key Responsibilities Plan, create, and schedule daily content for Instagram, TikTok, and LinkedIn
Translate technical concepts (e.g., low-carbon concrete, masonry, decarbonization) into clear, engaging content
Produce short-form video (TikTok/Reels) and simple graphics aligned with brand guidelines
Maintain a consistent posting cadence and professional tone across platforms
Monitor engagement (comments, messages) and respond or flag as needed
Identify relevant trends in construction, climate tech, and sustainability content
Collaborate closely with the Chief Development Officer and VP Sales and partner (co-marketing) companies on messaging, announcements, and campaigns
Track basic performance metrics (reach, engagement) and suggest improvements
Qualifications Demonstrated experience managing Instagram (photos and Reels), TikTok, and LinkedIn accounts
Strong content creation skills (especially short-form video and caption writing)
Ability to distill technical or industrial topics into accessible content
Familiarity with social media trends and platform algorithms
Highly organized and able to work independently within a limited weekly schedule
Basic video editing skills (CapCut, Adobe, or similar)
Willingness to travel to Danielson CT and around the New England region to visit job sites.
Preferred Interest or experience in climate tech, construction, materials, or sustainability
Familiarity with concrete, masonry, or building materials industries
Time Commitment & Expectations ~5 hours per week
Flexible schedule, but must support consistent daily posting
Quick turnaround on time-sensitive announcements when needed

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