Influencer Marketing Specialist

Influencer Marketing Manager Location:  Miami, FL — Hybrid
Employment Type:  Full-Time
Salary:  $50,000–$80,000/year + performance-based bonus, commensurate with experience
Experience:  2–5 years of influencer marketing experience at a CPG brand required
Education:  Bachelor’s degree required
Travel:  Some travel required
About Finnsul Finnsul is a fast-growing wellness brand focused on creating innovative products at the intersection of hydration, focus, and everyday performance.
We’re looking for a highly motivated, relationship-driven  Influencer Marketing Manager  to own and scale Finnsul’s influencer and affiliate marketing programs from strategy through execution.
This is a hands-on role. You’ll be responsible for building relationships with creators, managing campaigns, driving affiliate performance, and continuously identifying new ways to grow Finnsul through creators and social commerce.
What You’ll OwnInfluencer Marketing Own Finnsul’s influencer marketing program from end to end
Identify, research, vet, and recruit influencers who align with the Finnsul brand
Conduct daily outbound outreach to new creators and influencers
Manage all ongoing influencer communications and relationships
Negotiate influencer rates, deliverables, usage rights, timelines, and campaign terms
Manage gifted, paid, ambassador, and long-term influencer partnerships
Develop and execute influencer campaigns around product launches, promotions, and key brand moments
Coordinate product seeding and gifting programs
Maintain a strong pipeline of new and existing creator relationships
Build long-term relationships with high-performing creators
Affiliate Marketing Own and grow Finnsul’s affiliate creator program
Recruit new affiliates across TikTok, Instagram, YouTube, and other relevant platforms
Manage affiliate onboarding, communication, education, and retention
Develop incentives, competitions, promotions, and commission strategies to increase affiliate participation
Regularly communicate new launches, promotions, content opportunities, and winning strategies to affiliates
Identify top-performing affiliates and develop deeper partnerships with them
Re-engage inactive affiliates and continuously improve affiliate activation
Campaign & Content Management Create influencer and affiliate campaign briefs
Communicate hooks, talking points, selling points, brand guidelines, and campaign requirements to creators
Coordinate content deadlines, approvals, revisions, and posting schedules
Work closely with Finnsul’s social, creative, paid media, and e-commerce teams
Identify high-performing influencer content that can be repurposed across organic and paid channels
Maintain an organized content library of influencer and UGC assets
Ensure creator content remains consistent with Finnsul’s brand positioning and messaging
Performance & Strategy Track influencer and affiliate performance across revenue, conversions, engagement, content output, CAC/ROAS where applicable, and other key KPIs
Analyze performance by creator, campaign, platform, content style, hook, and offer
Identify winning creators and content concepts and scale what is working
Monitor influencer and social commerce trends to identify new opportunities
Provide regular reporting on influencer and affiliate program performance
Manage influencer marketing budgets and ensure spend is allocated effectively
Develop strategies to continuously increase creator-driven revenue and content volume
What We’re Looking For Bachelor’s degree required
2–5 years of influencer marketing experience at a CPG brand required
Demonstrated experience managing influencer campaigns from outreach through reporting
Experience managing affiliate or creator programs
Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms
Experience negotiating directly with influencers, creators, managers, and agencies
Strong understanding of influencer performance metrics and attribution
Excellent written and verbal communication skills
Extremely organized and capable of managing a large volume of creator relationships simultaneously
Comfortable working independently and taking full ownership of projects
Strong understanding of social media trends and creator culture
Ability to move quickly and operate effectively in a fast-paced startup environment
Comfortable wearing multiple hats and taking on responsibilities beyond a traditional corporate job description
Willingness to travel as needed
Bonus Points Experience with TikTok Shop affiliates
Experience with affiliate platforms
Experience managing creator seeding programs at scale
Experience working in supplements, wellness, beauty, food & beverage, or another fast-growing consumer category
Existing relationships with influencers, creators, talent managers, or agencies
Experience identifying creator content for paid social amplification
Experience building an influencer or affiliate program from the ground up
What Success Looks Like You will ultimately be responsible for turning Finnsul’s influencer and affiliate channels into scalable growth engines.
Success means consistently recruiting strong creators, building genuine relationships with them, increasing creator content output, growing affiliate-driven revenue, identifying winning content and creators, and developing a community of influencers who genuinely want to grow with Finnsul.
This is an opportunity to take real ownership of a major growth channel at an early-stage consumer brand and help build the program from the ground up.