Influencer & Creator Marketing Specialist
About oHHo
oHHo is a hemp-derived wellness brand building functional products people actually reach for, day and night. Our portfolio spans THC and CBD drinks, spirits and edibles, plus oHHo Energy: a functional energy drink.
We sell DTC on Shopify, on TikTok Shop, in retail, and soon on Amazon. We are a small, fast team, and creators are one of our biggest growth levers heading into 2027.
The role
You will own oHHo's creator and influencer program end to end, across both the THC/CBD line and oHHo Energy. That means strategy, sourcing, relationships, briefs, gifting, affiliate performance and turning the best creator content into paid ads.
You report to the Head of Growth and work closely with our paid social, social, PR and retail partners. This is a builder role: we have the platforms, the product and early creator momentum. We need someone to turn it into a repeatable engine that drives revenue, not just reach.
What you'll do
Strategy
- Build and own the annual creator strategy for both brands: tiers (nano to celebrity), content pillars, channel mix and budget allocation.
- Map creator segments to our customer personas.
- Plan creator moments around launches, retail rollouts, seasonal drops and tentpoles.
Sourcing and relationships
- Find, vet and recruit creators across TikTok, Instagram, YouTube Shorts and Pinterest, including fitness, wellness, sober-curious, food and drink, and lifestyle voices.
- Manage the full pipeline: outreach, negotiation, contracts, usage rights, deliverables and payment.
- Build long-term ambassador relationships, not one-off posts, and support celebrity and talent partnerships when they come up.
Programs and platforms
- Run our affiliate and gifting programs on ShopMy, Social Snowball, Trybe and TikTok Shop affiliate, keeping commission structures, codes and tracking tight.
- Own product seeding: who gets what, when, and with what note. Track sample to post conversion.
- Partner with our TikTok Shop agency on creator sampling, affiliate content and lives.
Briefs and content
- Write creator briefs that lead with what actually makes our products different: real doses, full label transparency and taste. No generic category talk.
- Keep every creator on message and within platform and hemp/THC advertising rules for each product line.
- Source whitelisting and Spark Ads permissions so the best creator content runs as paid, working with our Meta and TikTok ad partners.
- Feed top performing UGC back into email, site and retail sell-in.
Agency partnerships
- Be the day-to-day partner to our Meta ads agency and TikTok agency: feed them creator content, align on briefs and keep the creative pipeline moving.
- Track each agency's performance against agreed KPIs (ROAS, CAC, spend efficiency, creative output and hit rate) and report on it weekly.
- Flag what's working and what isn't, and push the agencies on next steps so results keep improving.
Measurement
- Report weekly on revenue, CAC, ROAS, posts live, content volume and creator retention by program.
- Cut what doesn't work and double down on what does, fast.
What you bring
- 2 to 4 years running influencer, creator or affiliate programs for a DTC consumer brand, ideally in beverage, wellness, CPG or cannabis/hemp.
- A track record of creator programs you can tie directly to revenue, with numbers to show for it.
- A real network of creators and agents, plus the instinct to spot talent before they blow up.
- Hands-on experience with ShopMy, TikTok Shop affiliate and at least one affiliate platform (Social Snowball, Trybe, Impact, GRIN or similar).
- Comfort negotiating rates, usage rights and ambassador deals, and reading a creator contract.
- Sharp writing. You can write a brief that a creator actually follows.
- Working knowledge of paid social, whitelisting and Spark Ads.
- Organized and fast. Nothing falls through the cracks.
Benefits
- Competitive salary, commensurate with experience
- Health insurance
- Paid time off and paid holidays
- Flexible remote and hybrid work schedule
- Complimentary oHHo products
Details
- Location: New York City area, hybrid
- Type: Full-time
- Reports to: Head of Growth