Rula is seeking a Director of B2B Employer Marketing to lead Activation Marketing from content-focused to an intelligence-driven engine. You will scale patient starts from commercial referrals by building repeatable playbooks and data-driven processes.
Responsibilities include setting attribution criteria, coordinating with Commercial, Analytics, and Product teams, and driving adoption of AI-enabled campaigns at scale across Health Plans, Employers and PCPs.
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Director, B2B Employer Marketing & Activation
Rula · New York, NY, USA ·
- Job type:
- Full Time