Director of Growth Marketing

We’re hiring a growth marketer to take ownership of how fabric enters the market, connects with buyers, and engages customers. This is a builder’s role: you’ll report to the CEO and partner with the executive team to shape that strategy and execute it across every touchpoint
Today that means you’re hands-on with everything: telling the right story on the website, running experiments across channels, building the martech stack, and standing up the systems that turn interest into pipeline. You’ll lean heavily on AI tooling to move at a pace that punches above your headcount
You’ll have direct partnership with the CEO, real visibility into the business, and the room to build something that matters
Own the full growth loop, driving strategy and execution across acquisition, activation, retention, and expansion - with accountability for pipeline measured in revenue impact
Rapid validation of new product concepts - move from concept formation to live page, buyer signal and test mode
Own fabric’s website end-to-end: shipping, testing, and optimizing without dependencies (Wordpress and Claude design a plus)
Run high-velocity experiments across every channel - approach LinkedIn, Instagram, X/Twitter as distinct platforms with unique signal generators and conversion logic
Lead AI-first search and content strategy, including Generative Engine Optimization (GEO)
Use AI tools aggressively - your entire growth process is built around AI - from ideation and creative assets to analysis and iteration, resulting in consistent, increased output
Build intelligent personalization infrastructure connecting marketing signals to the buyer journey - designing distinct experiences for enterprise and self-serve segments, with real-time identification and conversion optimization
Own the infrastructure underneath the growth strategy. You will build and maintain the martech stack, automation, and lead scoring systems that make growth repeatable and measurable
Be the connective tissue between teams - translating data into decisions across product, sales, and leadership, turning experiments into decisions and decisions into pipeline
10+ years in growth marketing, with meaningful time in product-led SaaS with bottom-up PLG motions. You have a clear understanding of the full enterprise buying journeyPersonalization and infrastructure mindset - you’ve built buyer journey infrastructure that connects marketing, sales and customer data to drive conversionOperator wiring — your background in program management, ops, or systems design allows you to sit between marketing, sales, and product and translate clearly. Your processes unlock capacity without adding headcountGEO and AI search fluency - you understand how discovery is shifting to AI-powered surfaces and have opinions as to how to increase visibilityDemonstrated experience building growth systems from scratch in lean, resource-constrained environments; you have the ability to prioritize ruthlessly when everything feels urgentAI-first operator: AI tools aren’t part of your workflow — they are your workflow. You use them to ideate, test, build, and analyze at a speed that fundamentally changes what a single marketer can accomplish and you’ve built or governed AI adoption programs (not just used the tools)Hands-on experience with modern martech, AI tooling, and the composable stack - you can construct a dashboard, define metrics and move from insight to actionDeep experimentation fluency - you’ve run hundreds of tests, know how to design themComfortable operating as the sole marketer with direct CEO visibility and accountabilityYou bring storytelling, craftsmanship and great taste to your craft - you have good judgement and are well versed in industry trends, resulting in strong brand representation across all channelsExperience in or adjacent to composable commerce or modern retail tech stacks is a strong plus

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