Senior Director of Marketing and Communications - Miami, Florida

Senior Director of Marketing and Communications
Lead integrated marketing and communications strategies across a multi-site travel-focused retail and restaurant portfolio. Drive brand visibility and revenue growth in high-traffic environments by aligning messaging with customer behavior and location dynamics. Apply data-informed insights to guide campaign timing and positioning. Manage sensitive communications during operational disruptions and cultivate strategic partnerships to support co-marketing initiatives.

Responsibilities:
Sr Director of Marketing and Communications responsibilities include:

Develop and execute integrated marketing strategies to drive brand awareness across multi-site travel environments.

Deliver location-specific approaches by venue, informed by market research and competitive insights.

Establish KPIs and measure ROI to optimize campaign performance.

Ensure brand consistency across all concepts and lead crisis and reputation communications.

Collaborate with franchise partners, authorities, agencies, and vendors on co-marketing initiatives.

Create high-impact messaging for fast-paced settings across social, mobile, and location-based channels.

Support digital innovation including kiosk ordering and contactless experiences.

Lead and scale marketing teams through new openings while serving as the steward of brand integrity across all internal and external touchpoints.

Requirements:
Sr Director of Marketing and Communications candidates must possess:

10+ years marketing experience, 5+ years in senior leadership

Multi-location or franchise marketing management experience

Excellent communication and presentation skills

Deep digital marketing and social media expertise

Ability to work in high-pressure, fast-paced settings

Flexibility for non-traditional hours during peak travel periods

Brand building experience

Experience with multiple restaurant concepts at one time

Must have an understanding of airport operations and retail, restaurant, hospitality, or travel industry background.

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