Paid Media Analyst

We're seeking a data-driven Paid Media Analytics Specialist to help oversee and optimize a large paid media program across Google, Meta, LinkedIn, and other digital channels. This individual will serve as the internal partner to an external media agency, analyzing campaign performance, evaluating budget efficiency, identifying optimization opportunities, and translating complex data into actionable insights for marketing leadership.

The ideal candidate has strong paid media analytics experience, advanced Excel skills, and a deep understanding of metrics such as CAC, ROAS, conversion rates, attribution, and channel performance. This role requires someone who is highly analytical, naturally curious, comfortable working with large budgets, and confident challenging assumptions to uncover the true story behind the data.

Required Qualifications:
3+ years of paid media analytics or digital advertising experience
Strong Google Ads performance analysis experience
Advanced Excel/spreadsheet skills
Experience building reports, dashboards, and performance analyses
Familiarity with paid media KPIs including CAC, ROAS, conversion rates, and budget pacing
Experience working with external agencies or vendors
Strong communication skills and ability to present insights to stakeholders
Preferred Qualifications:
Agency-side paid media experience
Experience analyzing Meta, LinkedIn, and programmatic advertising performance
Experience with GA4, HubSpot, Looker, Tableau, or similar reporting tools
Experience managing or supporting multi-million-dollar marketing budgets

Please Note: This is an analytics-focused role centered on performance evaluation, reporting, budget oversight, and strategic recommendations. It is not a hands-on campaign execution or ad trafficking position.