Director of Brand Marketing

AboutREBEL
REBEL is the first and largest tech platform transforming retail's $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we're leading the returns revolution - partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.

This role is for a builder: strategic enough to set direction for a channel, and energized by doing the work, not outsourcing it.

TheRole
TheDirectorofBrand&SocialMarketingleadsREBEL'sorganicbrandpresenceandisaccountableforgrowingbrandawareness,engagement,andearnedreach.You'llsetthestrategyforhowREBELshowsuponsocialandinthepress,andyou'llpersonallyexecuteagainstitalongsidealeanteam.

You'll partner with the CEO and leadership on REBEL's overall brand positioning, then translate it into content, campaigns, and cultural moments that travel. Success will be measured through a combination of brand, engagement, creator, earned media, and commercial performance metrics.

Thisisnota"manageagencies"role.Thisisaroleforsomeonewhoknowshowbrandsactuallygrowontheinternet.

WhatYou'llOwn
SocialMedia&ViralStorytelling

Lead REBEL's social strategy end-to- nd across key platforms (e.g., Instagram, TikTok, LinkedIn, emerging channels)

Develop and evolve REBEL's social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance

Setaclearpointofviewonwhatcontentshouldtravel,trend,andbreakthrough-andpersonallyhelpcreateit

Runahigh-velocitytest-and-learncontentenginefocusedonvirality,scaledawareness,andbrandaffinity

Setandreportongoalsfororganicreach,impressions,engagement,shareofvoice,andfollowergrowth

EarnedMedia&PR(Hands-On)

Driveearnedmediastrategyandexecution-storydevelopment,pitching,andrelationshipbuilding

TurnsocialmomentumandculturalmomentsintoPRwins,andviceversa

Secureconsistent,high-impactcoveragethatreinforcesREBEL'sbrandstoryandfuelsawareness

CreatorPartnerships&Community

Identify, recruit, and manage creator partnerships built for authentic storytelling and organic reach, not paid performance

Ensurecreatorcontentfeelsnative,on-brand,andcapableofdrivingviralmoments

Identifyculturalmoments,trends,andinternetconversationswhereREBELcancrediblyparticipate

Buildgrassrootsbuzzthroughcommunityengagementandreactive-storytelling;turncustomersandfansintoactivebrandadvocates

WhatYou'llContributeTo

Brandpositioningandnarrative. Partner with the CEO and leadership to evolve REBEL's positioning and personality; maintain and enforce the brand voice and style guidelines that scale across the organization

Brandstewardship. Act as a day-to-day steward off the brand, helping teams move fast without diluting it

BrandandIRLpartnerships. Support comarketing partnerships and event opportunities that grow awareness and virality

Cross-functional alignment. Work closely with growth, creative, and product to keep brand storytelling connected to business goals

Leadership&Scale

Leadthroughinfluencetoday;growintomanagingasmallsocialandbrandteamovertime

Managecontractors,freelancers,andcreatorsasneeded

Buildlightweightprocessesthatenablespeed,creativity,andconsistency

WhatWe'reLookingFor
Experience

7-10yearsinbrandmarketing,social,PR,orculturalmarketing

Proventrackrecordofgrowingabrandthroughorganicsocialandearnedmedia

Hands-onexperiencecreatingorcontributingtoviral,culturallyresonantbrandmoments

Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes

Experiencebuildingormaintainingbrandvoiceandsocialguidelinesacrossteams

Startuporchallengerbrandexperiencestronglypreferred

SkillSet

Exceptionalstorytellerwithstrongwritingandcreativeinstincts

Deepunderstandingofhowcontentspreadsonsocialplatforms

StrongPOVonwhatworks-andwhatdoesn't-ontheinternettoday

Data-informedbutcreativelyled;knowshowtobalancemetricswithintuition

Comfortableoperatingwithoutagencies,bigteams,orsafetynets

Mindset

Buildermentalitywithabiastowardaction

Willingtopersonallycreate,edit,post,anditerate

Lowego,highstandards,strongopinions,looselyheld

Energizedbyspeed,experimentation,andownership

Obsessedwithturningsocialstorytellingintomassivebrandawareness

WhyREBEL

Leadsocialandbrandstorytellingatacompanyreadytoscaleawarenessfast

Directaccesstofoundersandexecutiveleadership

Realownership,visibility,andaccountability

Rocket-shipgrowthwithmeaningfulupside

Thechancetobuildabrandpeopleactuallytalkabout

PayTransparency
This is a full-time, exempt position. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience.

Initialbasesalaryrange=$150,000-$200,000

EqualOpportunity
REBEL is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. REBEL is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact careers@fromrebel.com

ApplicantsmustbelegallyauthorizedtoworkintheUnitedStates

REBEL may, from time to time, use AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

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