Taskforce Director of Marketing

EOS Hospitality
444 Madison Ave
14th Floor
New York, NY 10022, USA

Description
Position Overview:

Working with the EOS Corporate Marketing team and the hotel General Manager, the Taskforce Director of Marketing is responsible for the overarching strategy and day-to-day implementation of marketing initiatives to drive brand awareness, customer engagement, and revenue growth. Owning every step from concept to implementation, the Director of Marketing provides creative vision, shapes operational frameworks, and ensures success across advertising, public relations, experiential marketing, and brand management for all hotel and outlet projects.

This position requires a blend of creativity, analytical skills, and a deep understanding of the hospitality industry. This position will be based out of one of our properties in the eastern region of the United States.

Job Functions:

Spearhead a cohesive annual marketing plan aligned with overall business objectives and market research

Direct marketing strategy for special projects, launches, and big picture initiatives

Analyze business performance and changing market dynamics to inform strategic pivots

Build brand experiences, events, and promotions to drive sales

Oversee and guide digital marketing (website, content, SEO, SEM, social media, email), evaluating performance and identifying needs and opportunities

Manage media relations and partnerships with PR agency

Evaluate marketing performance based on key performance indicators and ROI

Develop guest experience strategies, and make improvements based on guest feedback

Drive development of messaging, branding, collateral, and photography ,

and ensure consistency across touchpoints

Position hotels as local and industry leaders and represent properties at community events

Maintain relationships and communication with key partners across the organization to build consensus and alignment

Conduct marketing calls, prepare marketing briefs, and produce routine reporting for stakeholders

Lead and mentor team, recruit, train, and develop team members

Create and manage marketing budget

Requirements:

8+ years of progressive experience in marketing roles within the hospitality industry

Demonstrated ability to think strategically and execute tactically on multiple projects

Familiarity with common hospitality systems and strong understanding of consumer digital marketing trends, analytics, and tools

Results-driven mindset with a focus on achieving measurable outcomes

Excellent communicator and pro-active about sharing plans and results

Self-starter who can work independently and collaborate with a team: displays self-confidence, resourcefulness, enthusiasm, and strong guest service orientation

Able to travel frequently to visit properties, manage photo/video shoots, meet with contacts, and drive marketing agendas

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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