Consumer Marketing Lead – Activation & Growth (FMCG/Consumer)

Your new company
Our client is a high-growth, globally backed consumer business preparing to launch a new category in the U.S. market. With significant investment and a clear ambition to build market share, they are now strengthening their marketing leadership team ahead of a major go-to-market push. Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks.

Your new role
You will take full ownership of the end-to-end consumer journey strategy , defining how the business acquires, engages, and retains consumers in a pre-launch environment. This is a senior, highly strategic leadership role with responsibility for building a scalable activation engine across the U.S.
Own the full consumer funnel: acquisition, activation, and retention
Lead the development of the U.S. consumer activation strategy
Manage a ~$20M budget , optimizing spend and ROI across channels
Lead and develop a team of ~4 marketing professionals
Set direction for Digital and experiential (HoReCa/events) teams
Manage and oversee creative, activation, and media agency partners
Build and execute the activation strategy for a new product category in the U.S.
Drive seamless omnichannel experiences across digital, retail, and live activations

What you will need to succeed
Proven experience owning the end-to-end consumer journey within a U.S. market
Significant experience in consumer activation / growth marketing roles
Background in FMCG, lifestyle, or high-activation consumer brands
Strong leadership experience managing teams and external agency partners
Experience owning and managing large marketing budgets ($10M+)
Ability to operate in a build-from-scratch, pre-launch environment
Deep understanding of U.S. consumer behavior and market dynamics
Strong communication, stakeholder management, and strategic thinking skills

What you will get in return
You will have the opportunity to build a consumer strategy from the ground up in the U.S., with significant budget ownership, high internal visibility, and the chance to shape the launch of a new and evolving category within a fast-paced, globally backed environment. There would be support for US relocation to Raleigh along with great benefits including medical, dental/vision, pet insurance, 401k and many other above market offerings.

What you will need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.