Director of Marketing & Communications

Position Overview
The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowner's association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community’s lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community’s brand and reputation.

Position Overview
The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowner's association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community’s lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community’s brand and reputation.

Key Responsibilities
Strategic Leadership & HOA Alignment

Develop and implement a comprehensive marketing and communications strategy aligned with the Board’s goals and community vision

Advise community leadership on communication best practices, messaging, and resident engagement strategies

Ensure transparency, clarity, and timeliness in all communications

Maintain a strong, consistent brand that reflects the community’s lifestyle and values

Resident Communications & Engagement

Oversee all resident communications, including newsletters, email updates, website content, and announcements

Simplify and communicate community policies, governance updates, and community initiatives

Enhance resident engagement through storytelling, lifestyle content, and community highlights

Manage communication related to meetings, elections, assessments, and compliance updates

Marketing & Community Promotion

Promote the community as a desirable place to live and visit

Develop marketing materials showcasing amenities, lifestyle, and community value benefits

Maintain website and social media channels with a focus on both resident and guest audiences

Reputation & Public Relations

Protect and enhance the community’s reputation through consistent messaging and proactive communication

Manage external communications with local media, partners, and neighboring communities when needed

Handle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)

Events & Lifestyle Programming Promotion

Promote community-sponsored events, clubs, and programs

Partner with property management and committees to increase participation and satisfaction

Highlight community culture, lifestyle, and resident stories to strengthen sense of belonging

Digital & Content Strategy

Oversee content strategy across all platforms, ensuring relevance and engagement and that captures the lifestyle and experience of the resort community

Manage website as a central communication hub for residents and visitors

Utilize analytics to improve communication effectiveness and engagement

Governance & Compliance Communication

Ensure all communications align with community bylaws, policies, and legal considerations

Support clear and compliant messaging related to rules, guidelines, and assessments

Collaborate with legal counsel or management as needed for sensitive or regulated communications

Budget & Performance Management

Develop and manage the marketing and communications budget

Track engagement metrics (email open rates, event participation, website usage)

Evaluate effectiveness of communication strategies and adjust accordingly

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, or related field

8–10+ years of experience in communications, preferably in community associations, hospitality, or property management

Experience working with HOA boards, governance structures, or member-based organizations strongly preferred

Strong understanding of community branding and resident engagement strategies

Excellent writing, editing, and presentation skills

Key Skills

Resident engagement and community-building

Strategic messaging and brand management

Crisis and sensitive communication handling

Digital content and communication platforms

Stakeholder management (board members, residents, vendors)

Organization and diplomacy

Work Environment

Based onsite or hybrid within the community

Regular interaction with HOA board members, residents, and committees

Occasional evening or weekend hours for board meetings and community events

Collaborative work with property management and service providers

Success Measures

High resident satisfaction and engagement levels

Clear, timely, and effective HOA communications

Strong engagement across digital and social platforms

Strong community reputation and brand perception

Increased participation in events and initiatives

Benefits & Other Compensation

Healthcare Benefits – Medical, Dental, and Vision coverage

Retirement Benefits – 401(k) with employer match (19 years of age and older)

Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company’s discretion.

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