Marketing Director, Commercialization & Launch Strategy

Lead commercialization and launch strategy for Foundation Medicine’s clinical diagnostics portfolio Focuses on market introduction, adoption, and sustained business impact.
Responsibilities Develop and execute integrated go-to-market strategies.
Oversee end-to-end launch processes, align cross-functional teams (Product, Marketing, Sales, Medical, Legal, Market Access), and optimize launch performance based on market insights and data.
Drive launch excellence, establish scalable processes, define KPIs, monitor outcomes, and partner with global stakeholders for international growth.
Qualifications Bachelor's degree, 12+ years in clinical diagnostics marketing with experience in product launches, preferably in oncology or molecular diagnostics.
Preferred: MBA, global launch experience, and strong stakeholder influence skills.
High-Value oncology/diagnostics
product launch lifecycle
cross-functional leadership
global expansion
compliance with regulatory and legal standards
Work Setup Remote with up to 25% travel.

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