Consumer Marketing Lead for Talzenna within Pfizer Oncology, focusing on prostate cancer (mCRPC) and breast cancer indications
Objectives include developing and executing comprehensive patient marketing strategies, overseeing omnichannel campaigns, and fostering patient engagement.
Responsibilities
- leading brand positioning, messaging evolution, media planning, and managing patient ambassador programs
- collaborating with cross-functional teams such as HCP marketing and advocacy
- updating assets for breast cancer indications
Requirements
- Bachelor's degree with 8+ years of pharmaceutical marketing experience or MBA/Masters with 7+ years
- proven success in complex marketing initiatives
- strong strategic, analytical, and leadership skills
- proficiency in digital and AI-based marketing tools
- excellent communication and stakeholder management
Preferred
- 6+ years in commercial/marketing roles with U.S. patient/pharma marketing experience
- oncology background advantageous
- advanced degree preferred
High Value
- Oncology (prostate and breast cancers)
- mCRPC
- metastatic
- lifecycle management
- omnichannel engagement
- patient advocacy
- digital innovation
Work Setup
hybrid (2/3 days onsite), based in the US; no relocation support.
Compensation
The role offers a competitive salary range and performance-based incentives.
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