Mediabistro logo
job logo

Vice President Marketing

Career1Source - Executive Recruiting · New York, NY, USA · Remote ·

Job type:
Full Time

We are partnering with a rapidly growing, multi-brand behavioral healthcare organization to identify a strategic and highly analytical Vice President of Marketing.
This executive will lead the organization’s direct-to-consumer growth strategy and build a scalable marketing engine that connects every dollar invested to patient admissions, census, and meaningful business results. The role will oversee an eight-figure budget, integrated digital and traditional media, brand strategy, marketing technology, agency performance, and a talented multidisciplinary team.
The ideal candidate has successfully led DTC patient acquisition for a multi-location healthcare or consumer-services organization and understands how marketing, admissions, outreach, and operations must work together across one shared funnel.
Key experience includes: Multi-location consumer or patient acquisition
Paid search, paid social, SEO, email, and traditional media
CRM, marketing automation, analytics, and attribution
Cost-per-acquisition and conversion optimization
Multi-brand strategy and local-market execution
Agency, budget, and team leadership
Building scalable processes in a growing organization
Behavioral healthcare or another regulated healthcare-services environment is strongly preferred.
This is a highly visible, remote leadership opportunity with approximately 25-35% travel. The compensation package will be very competitive and include base salary plus bonus.
*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Vice President of Marketing job.

#J-18808-Ljbffr