Paid Media & Growth Manager

The Paid Media & Growth Manager owns FTL UTD's paid media investment across social, search, programmatic, and OTT platforms -driving ticket sales, youth program enrollment, and brand awareness with a rigorous, data-driven approach.

Responsibilities

Plan, execute, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, and YouTube

Manage Google Ads (Search, Display, Performance Max for ticket sales and youth program

Own retargeting strategy and pixel/tag implementation across web properties

Build and maintain UTM tagging standards in alignment with GA4 and Looker Studio attribution framework

Manage the club's paid media budget and report weekly on spend, ROAS, CPC, and conversion metrics

Develop Spanish-language paid campaigns targeting South Florida's Latin diaspora

Collaborate with Social Media Manager and Creative team on paid-optimized ad creative

Identify and test emerging channels (OTT, programmatic, audio) relevant to the South Florida sports audience

Qualifications

3 years of hands-on paid media management experience

Expert proficiency in Meta Ads Manager and Google Ads

Strong GA4 and attribution modeling skills

Proven track record managing five-figure monthly ad budgets with measurable ROAS

Preferred

Sports, ticketing, or live events paid media experience

Bilingual (English/Spanish) - experience running Spanish-language campaigns

Experience with programmatic platforms (DV360, The Trade Desk, or similar)

Familiarity with Looker Studio for paid media dashboard reporting

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation
Salary range: $36,400 - $47,600, depending on experience. Eligible for performance bonus tied to paid media performance, customer acquisition, ticket sales, youth program enrollment, and return on advertising spend (ROAS).

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