PUBLIC RELATIONS, INFLUENCER MARKETING, AND E-COMMERCE INTERN

PUBLIC RELATIONS, INFLUENCER MARKETING, AND E-COMMERCE
INTERNSHIP DESCRIPTION
ABOUT TANYA TAYLOR
Tanya Taylor is a New York-based womenswear brand whose mission is to inspire all women to live in color. Through the artful use of color and original hand-painted prints, each Tanya Taylor collection is designed to bring confidence and high-energy happiness into daily life.

Each Tanya Taylor collection is designed with real women in mind. We consider fit and function, so that women can use our clothing as a tool to feel like the best version of themselves each day.

This internship is unpaid so candidates must be able to receive academic credit.

GOALS

Learn how an in-house PR team handles all aspects of the job, including media relations, product launches and press releases, influencer gifting, community management, and VIP dressing

Learn how a small core team collaborates within a growing company

Understand how the role of influencer marketing and PR is changing within contemporary fashion

Better understanding of how e-commerce works at a small but fast-growing contemporary fashion company

Learn qualitative and quantitative tools and metrics of a role in e-commerce

Familiarize yourself with common industry platforms and software, such as RLM, Zonos, Joor, Kustomer, and Shopify

RESPONSIBILITIES
PUBLIC RELATIONS, INFLUENCER MARKETING

Research new faces and voices to expand the community network

Ideate and help execute influencer gifting initiatives timed to product launches and current events

Work with the social media and Ecomm team to identify content creators for seasonal product gifting and help facilitate project

Continuously track and monitor industry changes to keep media and influencer database relevant

Assist with PR placements and press/credit tracking

Coordinate messengers and shipping logistics for samples

ECOMMERCE OPS

Assist in the creation of products and image uploads

Assist in the merchandising of site

Support rollout of new site features

Assist in inventory management in inventory management software

BUSINESS ANALYSIS

Pull weekly reporting on E-commerce returned orders & share insights as needed

Provide weekly product selling documents

Provide weekly email and social reports

Reviewing product assortments

LEARNING

Excel – VLOOKUPS, Pivot tables, shortcuts

Shopify – all aspects of Shopify that an E-commerce manager uses

Klaviyo (email platform) – how to segment lists, how to create emails

Paid media platforms

TASK SCHEDULE
DAILY

Site monitoring and merchandising

Organization of seasonal assets

Pull style selling information

PREFERRED REQUIREMENTS

Available 2-3 full days a week or 4-5 half days a week

Must be able to receive academic credit

Strong interest in the fashion industry

Passionate about social media, specifically Instagram, influencers, and content creators

Excellent verbal and written communication skills

Strong attention to detail and is professional and reliable

Have access to a computer/laptop with reliable access to the internet, Microsoft Word, Excel, and PowerPoint

Have access to a cellphone with social media applications downloaded

Bonus: Have interned in PR, influencer marketing, social media or at a contemporary brand.

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