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Senior Paid Media Manager

H-Squared · Granite Heights, WI, USA ·

Job type:
Full Time

We’re looking for a Senior Paid Media Manager to drive global lead generation across Google (Display & Demand Gen), Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, with experience across Meta, LinkedIn, Instagram and TikTok.
This is a hands‑on role focused on campaign performance, data‑driven optimization and scaling results.
What you’ll do
Design, manage and optimize campaigns to exceed acquisition and ROI targets
Build audiences using first- and third‑party data, including retargeting and lookalikes
Analyze performance, identify trends and optimize ROAS
Partner with Strategy, Planning and Creative on campaigns and testing
Lead ongoing A/B testing across audiences, creative, formats and placements
Work with platform partners to stay ahead of best practices and opportunities
What you bring
3 years of hands‑on paid digital media experience
Experience managing six-figure monthly budgets
Strong expertise across native/display and major paid media platforms
Strong Excel skills and ability to turn data into clear insights
Experience with Google Analytics, Tableau and/or Power BI
A strong testing mindset and genuine curiosity about performance data
The ideal fit
You’re equal parts analyst and strategist —comfortable discussing creative testing one minute and defending a budget decision with data the next. You’re proactive, commercially minded and always looking for the next optimization opportunity.
This role is hybrid and in-office.

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