ABX Account Director

Ignitium is a data-driven account-based marketing solutions provider that helps B2B organizations identify and close more opportunities by integrating best-of-breed technologies within the ABM ecosystem and orchestrating personalized, multi-channel, multi-touch campaigns at scale. We partner with leading revenue teams at companies like Verizon, IBM, and HPE to provide the technology, data, and expertise that produce exceptional results. As a company, we’re as committed to growing careers as we are to building a world-class solutions provider.

Position Summary

Own the end-to-end ABX strategy for a portfolio of enterprise client accounts — orchestrating high-impact, multi-channel experiences and activating account and buyer-group data across the Ignitium platform. Lead the executive storytelling that connects campaign activity to pipeline and revenue impact, and create an environment of mutual success with Ignitium’s clients.

Essential Functions

To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below.
ABX Strategy & Orchestration
Facilitate and orchestrate the client onboarding process
Develop timelines, quotes, and scope documents that show how a client’s strategic vision will be delivered across channels
Provide thought leadership on the development of platform-specific strategies, including web, mobile, CRM, social, SEM/SEO, and digital media
Manage and lead the execution of digital marketing campaigns, including paid search, programmatic display, LinkedIn, Facebook, CRM, marketing automation, account-based marketing, and B2B campaigns
Collaborate with the account team to execute display, paid search, SEO, paid social, web personalization, and email campaigns
Present Ignitium’s ABX Orchestration framework and educate customers on ABX best practices
Platform & Data Activation
Perform in-depth customer, people network, and influencer research; conduct stakeholder research and interviews
Analyze metrics end-to-end across holistic campaigns, using third-party tools and the Ignitium platform to normalize account, contact, and buyer-group data
Identify buying-stage progression and activate audiences across channels so targeting, messaging, and sequencing stay aligned across the full buying group
Provide insights and recommendations on tactical improvements across marketing channels to drive efficiency toward client campaign goals
Executive Storytelling & Client Relationships
Manage client relationships and serve as the primary strategic point of contact
Lead QBRs and executive readouts that connect campaign activity to pipeline and revenue impact, building trust with senior client stakeholders
Manage the contract renewal process and identify opportunities to increase reach of client accounts through upsell and expansion offerings
Forecast client revenue growth, effectively champion forecasting throughout client campaigns, and identify risk of churn
Continuous Optimization & Experimentation
Demonstrate practiced knowledge of industry standards and best practices across digital and traditional marketing channels
Run structured tests across channels, creative, audience segments, and funnel stages, iterating quickly based on performance signals
Design and optimize copy across digital assets like Folloze and LinkedIn
Cross-Functional Orchestration
Serve as liaison between internal teams — strategy, technology, creative operations, and project execution — as a representative of strategic planning
upport project and job management for the strategic planning team, including coordination and timeline management
Partner with sales enablement to increase adoption of Ignitium’s products

Ignitium Standards

Commitment to the Ignitium vision
Consistently demonstrates an understanding of, and commitment to, Ignitium’s vision
Professional conduct and positive representation of Ignitium
Consistently adheres to Ignitium policies and procedures, and represents the company in a positive, professional manner
Communication skills
Consistently interacts with others honestly, respectfully, and collaboratively, and communicates clearly and in a timely manner
Adaptability and flexibility
Consistently balances competing objectives, handles demands of changing situations, and tolerates ambiguity
Collaboration
Consistently collaborates effectively cross-functionally and with team members.
Accountability
Consistently delivers quality work, is capable of setting appropriate expectations, and delivers results within expected timelines and SLAs.
Continuous improvement
Consistently collaborates with team members to encourage continuous improvement within the department, pursues professional development activities, and applies what they have learned to improve internal business processes.

Ignitium’s North Star

Mission: Orchestrate Account-Based Experiences that drive revenue for high-growth companies.
Vision: Transform the enterprise B2B buying experience.
Values:
Integrity
Trust
Collaboration
Excellence
Agility
Generosity

Knowledge and Skills

To perform this job successfully, an individual must meet the minimum qualifications listed below. These qualifications are representative of the knowledge, skill and/or ability required to perform this job:
Strong technical, creative and analytical mind and background.
Strong project management skills
Strong leadership qualities
Deadline and detail-oriented

Education and Experience

5+ years of digital marketing experience
BA/BS or equivalent work experience, MBA is a plus
Experience in a managerial role
Sales/Consulting experience

Certificates and/or licenses

Account-Based Marketing: Demandbase, 6sense
CRM: Salesforce
Other: Adwords, Google Analytics, LinkedIn, Facebook

Physical Requirements

Essential functions require sufficient physical ability to stand or sit for prolonged periods of time and operate office equipment requiring repetitive hand movement and fine motor coordination including use of a computer keyboard.

Equipment/Tools Utilized

Duties of this position will require regular use of these types of machinery, equipment, and tools:

Office equipment including copy machines, computer, and phone

Environmental Conditions

While performing the essential responsibilities of this job, the employee may experience the following environmental conditions at the frequency indicated:
Noise Conditions: Exposed to noise consistent with a standard office environment
Injury Exposure: Position requires working with standard office equipment – copy machine, computers, and phones
Atmospheric Exposures: Typical office environment conditions

NOTE: Ignitium LLC retains the discretion to add to or change the duties of the position at any time.