Product Marketing Manager (Social Proof)
Join a dynamic team as a Product Marketing Manager dedicated to revolutionizing customer advocacy and social proof strategies within the mid-market SaaS space. In this role, you'll spearhead the development of a robust advocacy framework, transforming authentic customer stories into powerful assets that drive trust and influence decision-makers. Your innovative approach will shape how the organization harnesses customer voices, establishing a scalable, repeatable pipeline of advocacy and proof that amplifies our market impact.
Required Skills:
- Proven experience in product marketing, customer marketing, or customer advocacy with ownership of case studies, testimonials, or reference programs
- Exceptional interviewing and storytelling skills—able to uncover compelling customer narratives and craft them into versatile assets
- Experience building processes in undefined or new spaces (0-1 build)
- Strong collaboration skills with creative and video teams, including reviewing footage and shaping rough cuts
- Data-driven mindset with the ability to compile performance reports on social proof initiatives
Nice to Have Skills:
- Experience working with B2B or mid-market SaaS clients
- Familiarity with ICP-based segmentation and messaging frameworks
- Experience tracking and reporting on advocacy or social proof program performance
Preferred Education and Experience:
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Several years of hands-on experience in product, customer, or advocacy marketing within a SaaS environment
Other Requirements:
- Remote work or hybrid arrangements (Mountain View or San Francisco)
- Ability to operate independently across cross-functional teams, including sales, video production, and marketing stakeholders
- Willingness to engage in customer interviews and manage stakeholder relationships to secure and develop authentic customer stories