Social Media & Marketing

The Social Media & Marketing position is responsible for building, protecting, and growing the Rebel Road Hot Rod Garage brand across all digital platforms. This role mirrors the ownership, accountability, and customer-focused mindset of a Project Consultant, but with a focus on brand awareness, lead generation, reputation management, and community engagement.

This position plays a critical role in how customers perceive Rebel Road before they ever walk through the door. The ideal candidate understands storytelling, classic car culture, and performance-driven marketing—balancing creativity with measurable results.

Employment Type: Full Time/Part Time

Schedule: Monday - Friday 8 AM - 5 PM

Core Responsibilities
Brand & Voice Management

Maintain a consistent Rebel Road brand voice across all platforms

Ensure all content aligns with company values, culture, and professionalism

Protect brand reputation through thoughtful posting and response practices

Social Media Management

Plan, create, schedule, and publish content across platforms (Facebook, Instagram, TikTok, YouTube, etc.)

Capture and showcase builds, behind-the-scenes work, team highlights, and customer stories

Monitor engagement, respond to comments/messages, and route leads appropriately

Content Creation

Produce high-quality photo, video, and written content

Coordinate with shop leadership to document builds and milestones

Develop short-form and long-form content that educates and excites our audience

Marketing Campaigns & Promotions

Assist in planning and executing promotions, launches, and events

Support hiring campaigns, community initiatives, and brand partnerships

Collaborate with leadership on seasonal or goal-driven marketing efforts

Lead Generation & Tracking

Support inbound lead generation through social channels

Track inquiries generated from marketing efforts

Report performance metrics and ROI to leadership

Website & Online Presence Support

Assist with website updates, photos, and basic content edits

Maintain Google Business Profile and online listings

Support review generation and reputation management strategies

Key Performance Indicators:

Follower and audience growth

Engagement rates (likes, comments, shares, saves)

Lead inquiries generated from marketing channels

Content consistency and posting cadence

Brand sentiment and online reputation

Campaign performance vs. goals

Required Skills & Qualifications

Strong understanding of branding and storytelling

Comfortable in a fast-paced, hands-on environment

Experience with photo/video capture and basic editing tools

Self-motivated with strong organizational skills

Preferred Experience

Automotive, motorsports, or enthusiast-based marketing

Experience with analytics and reporting tools

Familiarity with paid ads, SEO basics, or email marketing

Community-based or small business marketing experience

Highly organized and deadline-driven

Proactive communicator with leadership and shop staff

Comfortable working independently with accountability

Willing to be present in the shop to capture real content

Company Culture Fit

Passion for classic cars and craftsmanship

Strong alignment with Rebel Road’s family-like, goal-oriented culture

Pride in representing the company publicly and professionally

Desire to grow with a scaling company

Growth Path
This role has growth potential into:

Marketing Manager

Brand Director

As Rebel Road Hot Rod Garage expands, this position will be critical in supporting future locations and national brand presence.

This job description is not intended to be all-inclusive. Duties and responsibilities may evolve as the company grows.

Jan 8, 2026

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