POSITION SUMMARY:
The Director of Marketing & Communications is responsible for leading the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines. The Director manages Marketing & Communications staff and leads strategic marketing, branding, digital advertising, and communications efforts within the Marketing & Communications department.
EDUCATION & EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, or related field, required
- Master’s degree in Marketing, Communications, or related field, preferred
- Minimum of five (5) years of healthcare marketing experience and managerial experience, preferred
- Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy
- Strong understanding of branding principles and brand governance
- Strong problem-solving, strategic development and organizational skills
- Experience interpreting marketing analytics and KPIs to guide strategic decisions (Google Analytics, advertising metrics, social media metrics)
- Experience with project management platforms and workflow systems
- Experience managing multiple concurrent, high-priority projects with competing deadlines
- Experience leading multidisciplinary teams and managing shareholder relationships
QUALIFICATIONS:
- Strong discretion and ability to handle confidential information
- Excellent written, verbal, presentation and facilitation skills
- Must be self-directed
- Ability to provide constructive creative direction and feedback
- Ability to develop and monitor marketing performance dashboards and present executive-level reports
- Ability to evaluate creative work for effectiveness, consistency, and strategic alignment
- Strong knowledge of graphic design, photography, videography, web content, and social media best practices as a reviewer and strategist
- Understanding of health care marketing regulations and patient privacy considerations
- Familiarity with physician relations and provider recruitment marketing is preferred
- Knowledge of health care consumer behavior and service-line marketing
WORK SCHEDULE:
Monday - Friday, 8:00AM - 5:00PM
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