Digital Media Lead

Reports To: Board President

SOC Code: 27-3031 — Public Relations and Fundraising Specialists

About SHADOW
SHADOW is an environmental conservation nonprofit serving the Renton and King County, Washington community. Our mission centers on habitat restoration, ecosystem stewardship, and connecting community members to the natural world through events, volunteer opportunities, andenvironmentaleducation. Staff and contractors work collaboratively, and cross-training across roles is encouraged to ensure continuity of mission-critical work.

Position Summary
The Digital Media Lead is an independent contractor responsible for developing, executing, and managing SHADOW’s digital presence across social media platforms, email newsletters,the website,and community channels. This role plays a critical part in building SHADOW’s brand, growing community engagement, and supporting fundraising and event promotion. The ideal contractor brings both creative content skills and analytical thinking to grow SHADOW’s audience and drive mission-aligned action.

Social Media Management

Publish 3–5 feed posts per week across designated platforms (Instagram, Facebook, and others as applicable), using a variety of formats including reels, carousels, and informational graphics

Publish 5 or more story posts per week

Create content related to environmental conservation, SHADOW events and ecosystems, upcoming programs, and donor/fundraising campaigns

Collect photos, video, and other collateral needed to support content production

Maintain and manage a social media content calendar in coordination withSHADOW staff and board

Community Engagement

Respond to comments and direct messageson social media and the websiteina timely, on-brand manner

Actively like and comment on relevant community members’ and partner organizations’ posts to build relationships

Create and manageevents for SHADOW programs and stewardship opportunitiesacross platforms.

Share SHADOW content with local community groupson social media,identifyingand increasing new partners that align with SHADOW’s mission and strategic plan.

Paid Promotion & Advertising

Strategically boost posts to relevant target audiences based on location, interests, and demographics

Monitor paidpost-performanceand adjust targeting as needed to maximize reach and engagement within approved budgets

Monthly Newsletter

Edit, produce,and publish SHADOW’s monthly email newsletter using Constant Contact (or designated platform)

Include upcoming events and registration instructions, updates on recent restoration work, and other mission-relevant content

Collaborate with staff to incorporate content and narrative voice as directed

Upload andmaintainnewsletter mailing lists transferred from Salesforce to Constant Contact each month

Post newsletter articles to SHADOW’s website (Bog Blog or equivalent)

Develop and execute targeted social media strategies for SHADOW fundraising campaigns

Coordinate email announcements and reminders for active campaigns

Create boosted posts and track performance against campaign goals

Outreach & Collateral

Designcontent for distribution in support of events and programs, this can be digital or physical collateral

Develop presentation materials as needed for community outreach (e.g., Rotary Club and similar engagements)

Onsite & Coordination

Attend weekly or biweekly remote or onsite meetings with SHADOW staff

Attend occasional SHADOW events to capture photos, video, and other content

Required Skills & Qualifications

Demonstrated fluency in Instagram, Facebook, and other major social media platforms including content strategy, trends, and native analytics

Proficiencywith graphic design tools such as Canva and/or Adobe Suite

Experience with video content creation and short-form video for Instagram Reels, Facebook, TikTok, or similar

Familiarity with email marketing platforms (Constant Contact, Mailchimp, or equivalent)

Strong written communication skills with the ability to adapt voice and tone for conservation and nonprofit audiences

Basic understanding of paid social advertising including audience targeting and budget management

Ability to work independently, manage deadlines, and communicate proactively

Preferred (Not Required)

Experience withDonor PerfectCRM or similar donor management systems

Knowledge of SEO fundamentals and website content management

Experience working with nonprofit organizations or environmental causes

Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprinklr, or Meta Business Suite)

Education
A bachelor’s degree in communications, marketing, digital media, journalism, or a related field is preferred. Equivalentdemonstratedprofessional experience in social media management, content creation, or digital marketing will be considered in lieu of a formal degree.

Key Performance Indicators (KPIs)
Performance will be assessed collaboratively on an ongoing basis using the following metrics:

Metric Description

Post Frequency 3–5 feed posts and 5+ stories per week, consistently maintained

Follower Growth Month-over-month increase in followers across platforms

Engagement Rate Likes, comments, shares, and savesrelativeto reach

Reach & Impressions Total accounts reached and content impressions per period

Newsletter Performance Open rate, click-through rate (CTR), and subscriber growth

Campaign ROI Engagement and donation conversion from boosted fundraising content

Community Sentiment Quality and tone of responses and community interactions

This position is an independent contractor engagement. The contractor is not an employee of SHADOW andis responsible forall applicable taxes.

All workproductscreated under this agreementisconsidered work-for-hire andisowned by SHADOW.

Portfolio or case study use of SHADOW content requires prior written approval.

Contract engagements are typically structured as 6–12 monthagreements with theoptionto renew.

SHADOW encourages staff and contractors to administer programs collaboratively.In the event ofan absence, contractors may be asked to coordinate with staff to ensure continuity of essential duties.

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