Digital Marketing Manager

On-site (with some flexibility) • Full-Time
A2Z The Agency
$60,000–$75,000 (based on experience and qualifications)

ABOUT THE ROLE

A2Z The Agency is looking for a hands-on Digital Marketing Manager who knows how to build smart campaign strategies, work in the data, and turn insights into meaningful results for clients.

This role is for a digital marketer who is ready for more ownership, more client exposure, and more room to shape how campaigns are planned, launched, optimized, and reported. You’ll work across a diverse mix of local, regional, and national clients, bringing variety to the work and real impact to the results.

The right person understands how digital campaigns perform, who to target, how to reach them, and how to adjust when results can be stronger. You should be comfortable overseeing campaigns from strategy through execution, including implementation, monitoring, optimization, reporting, and client communication.

A2Z uses digital advertising platforms with advanced audience targeting capabilities, including geography, behavior, audience intent, and cross-channel engagement. Experience with these types of tools is a plus. More importantly, you should understand how to build a smart campaign, monitor performance, and make clear recommendations that improve results.

You’ll have autonomy to own campaign performance while being supported by the VP & Creative Director, creative team, project management support, and a collaborative internal team. As the team grows, you’ll also help guide a Marketing Coordinator who will support reporting, QA, coordination, and organic social and content execution.

We care about thoughtful strategy, clean execution, and work that clients can trust.

If you like asking “How can this perform better?” and then making the changes to get it there, you’ll fit right in.

WHAT YOU’LL DO

Develop digital marketing and campaign strategies based on client goals, target audiences, budgets, and performance opportunities
Recommend channel mix, targeting approaches, messaging considerations, and campaign structure
Translate strategy into clear execution plans that can be launched, tracked, optimized, and reported on

Oversee Digital Campaign Execution & Performance

Oversee campaign setup, launch, monitoring, optimization, and reporting
Build and refine target audiences using available client, behavioral, geographic, retargeting, and lookalike audience data
Ensure campaigns are built accurately across targeting, budgets, pacing, tracking, creative inputs, conversions, and reporting
Work with digital advertising platforms that may include search, social, display, video, location-based, and cross-channel targeting tools
Monitor performance and recommend adjustments to improve reach, relevance, efficiency, results, and ROI

Analyze Results & Communicate Insights

Review campaign data to understand what is working, what is not, and why
Translate performance data into clear, practical recommendations for clients and internal teams
Present updates, share insights, and recommend next steps based on performance
Help clients understand how campaign decisions connect to their goals and outcomes

Support Integrated Client Work

Serve as a key contact for clients on campaign execution, performance, and ongoing marketing initiatives
Help ensure paid media, PR, content, and broader marketing efforts are aligned and moving forward
Collaborate with the creative team, project management support, and internal leadership to keep campaigns connected and consistent

Help Grow the Function

Help refine workflows, reporting, QA, and campaign processes as A2Z’s digital work grows
As the team grows, help guide and mentor a Marketing Coordinator while reviewing work for accuracy, quality, and alignment with client goals
Bring forward ideas and opportunities to strengthen campaign performance and client success

WHAT WE’RE LOOKING FOR

Experience

3–5 years of experience overseeing digital marketing or digital advertising campaigns, or equivalent hands‑on experience
Experience developing campaign strategies based on client goals, audiences, budgets, and performance data
Experience implementing, monitoring, optimizing, and reporting on digital campaigns
Experience across multiple clients, brands, industries, or business goals preferred
Agency experience is a strong plus
Experience presenting campaign performance, insights, and recommendations to clients
Experience with advanced targeting, location-based advertising, programmatic, display, video, search, paid social, or similar digital campaign environments is a plus
Experience mentoring or guiding junior team members is a plus

Skills

Strong understanding of digital campaign strategy, setup, optimization, and reporting
Ability to identify target audiences and recommend how to reach them effectively
Experience analyzing campaign data and turning insights into action
Understanding of campaign pacing, budget allocation, creative testing, targeting adjustments, and performance optimization
Familiarity with digital advertising channels such as search, social, display, video, or location-based advertising
Experience with Google Analytics, campaign tracking, UTMs, and reporting tools
Ability to explain performance clearly and recommend practical next steps
Experience with project management tools such as Basecamp, Asana, or similar platforms is a plus

WHAT MAKES YOU A FIT

You are strategy-minded, execution-capable, and performance-driven
You enjoy both planning campaigns and staying close enough to the work to improve them
You are curious about audiences, messaging, platforms, and what makes people take action
You understand how to make campaigns perform and how to adjust when they are not
You are comfortable managing multiple client accounts and timelines at once
You communicate clearly and confidently with both internal teams and clients
You are proactive, solutions-focused, and comfortable bringing forward recommendations
You take ownership and follow through without needing constant direction
You enjoy working in a small, growing agency where your ideas, initiative, and expertise can make a real difference

WHY A2Z THE AGENCY

Real impact: Directly influence campaign performance and client success
Strategic ownership: Shape campaign strategies and see them through execution, optimization, and reporting
Room to build: Help strengthen the systems, reporting, and campaign processes that support A2Z’s growing digital work
Autonomy with support: Own your work while collaborating with leadership, the creative team, project management support, and the broader internal team
Variety: Work across industries, clients, goals, and campaign types
Client connection: Play an active role in guiding ongoing client marketing efforts
Growth opportunity: Help build A2Z’s digital marketing capabilities as the agency grows
Team culture: Join a collaborative, creative, and fast-paced team that cares about doing strong work for clients
Benefits: Competitive pay, PTO, holidays, health/dental/vision, Simple IRA with match, and flexibility

DETAILS

Full-time (40 hours/week)
Appleton, WI, on-site with some flexibility
Reports to Vice President & Creative Director

ABOUT A2Z THE AGENCY

A2Z The Agency is a full-service marketing agency with more than 19 years of experience helping brands grow through strategy, branding, digital, design, social media, and public relations.

About A2Z
A2Z The Agency, formerly known as A2Z Design, is a premier full-service, strategic marketing agency established in 2007. With over 17 years of experience, we excel in navigating the ever-changing marketing landscape to help our clients achieve their goals. Our mission is to provide comprehensive and customized marketing solutions that drive success. We specialize in strategy, branding, digital, design, social media, and public relations services for local, national, and global B2B and B2C companies and non‑profits.

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