Digital Media Content Coordinator

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Company Address Huntersville, NC, US

Position Overview
The Digital Media Content Coordinator will serve as the primary point of contact for all content capture, editing and delivering finished product on behalf of 23XI and will assist in the same for our partners. This includes at track race weekend capture and content. This role will also support the tactical management of 23XI social and content marketing including calendarization, content capture, measurement and execution, providing input and identifying opportunity on behalf of 23XI.

This role will focus on generating brand value and cultivating fan interaction and engagement around the team and the brand by creating content for social media channels and implementing and executing social media and digital strategies and tactics as directed by the Senior Manager of Digital Media and the VP of Marketing.

Candidates who advance past the first interview will be required to submit a reel or portfolio of professional work prior to the second interview.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Essential Duties and Responsibilities

Capture content to enhance the 23XI Racing team brand both at and off track

Edit and deliver finished product ready for sharing across multi mediums

Contribute to content brief for race weekend needs specific to social media content plans

Deliver photos and content in a timely manner to support strategic objectives

Create engaging and effective posts for social channels

Film and edit video content surrounding significant events during the NASCAR season

Manage video projects, from conception to execution and incorporate consistent video content into digital strategy

Produce and edit photos and graphics for social posts

Incorporate innovative video and digital concepts across social channels

Manage external postproduction vendors for content projects including SOW development & briefing, vendor set up and timeline communication

Contribute to coordinating annual and weekly social content calendars

Assist in monitoring tags, mentions and comments for fan feedback

Ensure deadlines are met and adhere to sponsor requirements

Stay current on digital and social media trends and implement best practices

Participate in team meetings and brainstorming sessions

Assist with developing strategies to grow 23XI Racing social media followers

Assist in management of social media channels, including regular fan interaction

Audit existing content to recommend tactics for improvement

Self-edit work for adherence to brand guidelines, AP style and digital content best practices

Assist with populating and maintaining the 23XI social media content calendar

Where needed, support Partnership Management to execute contracted social posts and content projects

Where needed, support partner content projects via content capture and editing

Other duties as assigned by Manager

Required Skills, Experience and Abilities
To perform the job successfully, you should demonstrate the following competencies:

Degree from an accredited four-year college or university in communications, journalism, digital media, film/media production or related field

Proficiency in video production, video editing, graphic design and photography

1-3+ years of experience in digital media, social media, and communications with an established reel of successful work

Proficient with major social platforms: Facebook, Twitter, Instagram, Snapchat, Tik-Tok and YouTube

Proficient with office software such as Word, Excel, Power Point or equivalents

Proficient with creative software, such as Adobe Photoshop, Illustrator, Premiere, and After Effects

Flexibility to work weekends and ability to travel frequently to sporting events (e.g. NASCAR races) and off-site appearances

Proven ability to manage in a high intensity, quick paced environment

Experience working in an entertainment or sports environment preferred

Excellent grammar and creative writing skills

Strong planning, project management, attention to detail and organization skills

Creative thinker and self-starter with outgoing personality

Attention to detail, highly organized, and able to multi-task on daily basis

Ability to work collaboratively within a team

Ability to foster positive relationships among peers, managers, and organizational partners

Ability to thrive in a fast-paced environment

Skills to work independently, and operate well under pressure to meet tight deadlines

Ability to handle multiple tasks simultaneously

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