Social Media & Content Growth Manager

Company: Mel's Builders & Design Inc.
Industry: Luxury Residential Construction | Foundation & Rough Framing | Wildfire Defense
Location: Los Angeles - Hybrid/On-Site Preferred
Position: Social Media & Content Growth Manager
About Mel's Builders Mel's Builders is a Los Angeles construction company specializing in high-quality residential construction, foundation, rough framing, luxury custom homes, and wildfire-defense solutions.
We are looking for a creative, aggressive, and results-oriented Social Media & Content Growth Manager who can help turn our construction projects, expertise, and jobsite activity into compelling content that generates attention, followers, homeowner inquiries, builder/GC relationships, and new projects.
What You Will Do Social Media Manage and grow:
Instagram
TikTok
Facebook
YouTube
LinkedIn
Content Creation Create and publish:
Instagram Reels
TikToks
YouTube Shorts
Stories
Jobsite walkthroughs
Project progress videos
Foundation and framing videos
Owner/CEO videos
Client/project stories
Educational construction tips
Frequently asked questions
Trending construction content
Develop a weekly and monthly content calendar.
Identify: Strong hooks
Trending topics
Construction trends
Viral formats
SEO keywords
Local Los Angeles opportunities
Builder/GC topics
Turn one piece of content into multiple platform-specific posts.
Lead Generation The goal is not simply to gain followers.
The goal is to generate:
You will help develop calls-to-action such as:
"Send us your plans."
"Need rough framing? Contact Mel's Builders."
"Building in Los Angeles? Let's talk."
Jobsite Content The ideal candidate should be comfortable visiting construction sites and filming original content.
You may be required to:
Interview the owner/foreman
Record construction processes
Photograph completed work
Record short educational videos
Organize the company's video library
Editing Experience with tools such as:
CapCut
Final Cut Pro
Photoshop
AI video tools
is preferred.
Analytics Followers
Reach
Views
Watch time
Engagement
Shares
Saves
Profile visits
Website clicks
DMs
Leads
Cost per lead when applicable
Best-performing content
We want to know what is working and why.
Requirements The ideal candidate has:
2+ years of social media/content experience
Excellent understanding of Instagram and TikTok
Strong writing and communication skills
Understanding of social-media analytics
Experience with construction, real estate, architecture, remodeling, or related industries preferred
Ability to create strong hooks
Ability to work independently
Ability to meet deadlines
Professional communication
Creative mindset
Knowledge of AI content tools
Strongly Preferred Local to Los Angeles
Comfortable appearing on camera or directing others on camera
Compensation Initial 30-day paid trial.
Compensation will be based on experience, skills, portfolio, and responsibilities.
Potential structure:
Part-time: $1,500-$2,500/month
Full-service: $5,500-$7,000+/month
Final compensation will be determined after reviewing the candidate's portfolio and capabilities.
30-Day Trial During the first 30 days, the candidate will be evaluated on:
Quality of content
Consistency
Creativity
Engagement
Audience growth
Communication
Understanding of the Mel's Builders brand
Ability to turn construction projects into compelling stories
REQUIRED TEST Before being hired, candidates may be asked to take one existing Mel's Builders construction video and create:
1 Instagram Reel
1 TikTok
1 caption
3 hook options
5-10 relevant hashtags
We are looking for someone who can help build Mel's Builders into one of the most recognized construction brands in Los Angeles.
On time. On budget. Beyond expectations.

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