Social Media Strategist

Location: Charlotte, Columbia or Charleston
Job Type: Full Time
Date Available: 7/20/2026
Chernoff Newman is a full-service, integrated communications agency that helps brands connect with audiences through strategic marketing, public relations, digital media and creative storytelling. The Social Media Strategist plays a key role in developing and executing social media strategies that support broader communications and marketing objectives. This position oversees day-to-day management of client social channels, develops and maintains content calendars, creates engaging content, supports influencer marketing campaigns and provides strategic recommendations informed by platform trends and performance insights.
Job Responsibilities Professional Service Develop and execute social media strategies that align with client objectives and audience needs
Manage and oversee day-to-day activity across client social media channels
Develop and maintain social media content calendars across multiple client accounts
Create, write and publish high-quality social media content across multiple platforms
Collaborate with account, creative and media teams to develop integrated social campaigns and content initiatives
Quickly develop an understanding of a client’s industry, competitors, audience and social media landscape
Monitor social media conversations and engagement opportunities, responding and escalating as needed
Participate in influencer marketing campaigns, including influencer identification, outreach, relationship management and campaign execution
Track, analyze and report on social media performance, providing recommendations for optimization and future strategy
Stay informed on emerging platform features, trends and best practices to identify opportunities for clients

Agency Contribution Contribute ideas during creative brainstorming sessions for existing clients and new business opportunities
Support agency new business efforts through social media expertise and recommendations
Collaborate effectively with cross-functional teams to ensure successful campaign execution
Lead by example and provide guidance and support to interns

Qualifications Four or more years of relevant social media experience, preferably within an agency environment
Bachelor’s degree in communications, marketing, public relations or a related field
Experience managing multiple social media accounts across various platforms
Experience developing and managing content calendars across multiple clients and platforms
Strong understanding of social media strategy, content development and community management
Experience supporting influencer marketing campaigns and creator partnerships
Comprehensive knowledge of social media platforms, analytics and reporting tools
Excellent writing, editing and communication skills
Experience managing social media issues and responding to time-sensitive situations
Strong organizational, project management and time management skills
Critical thinking and problem-solving abilities
Ability to interpret performance data and translate insights into actionable recommendations
Collaborative mindset and ability to work effectively within a team environment

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