Digital Graphic Designer

Job Description
Job Description

Digital Graphic Designer - Apparel & Lifestyle Brand
Position Summary
We are seeking a creative and innovative Digital Graphic Designer to elevate our brand through compelling visual storytelling across digital platforms. This role is responsible for designing engaging content for e-commerce, social media, email marketing, digital advertising, retail promotions, and apparel graphics while ensuring a consistent and recognizable brand identity.

The ideal candidate has a passion for fashion, understands digital marketing trends, and thrives in a fast-paced environment where creativity and collaboration drive business growth.

Key Responsibilities
Digital Design & Brand Marketing

Design digital assets for websites, landing pages, online promotions, and e-commerce platforms.

Create engaging graphics for digital advertising

Design banners, promotional graphics, and digital content that support product launches and marketing initiatives.

Maintain brand consistency across all digital channels.

Social Media Content Creation

Design static and animated graphics for Instagram and TikTok

Create Instagram Stories, Reels covers, carousel posts, and promotional content.

Develop templates that maintain a cohesive brand identity.

Collaborate with the marketing team to execute monthly content calendars and campaign concepts.

Photo Editing & Digital Asset Management

Professionally retouch and enhance product and lifestyle photography.

Remove backgrounds, color-correct images, and optimize visuals for digital and print use.

Organize and maintain a digital asset library of logos, graphics, photography, and marketing materials.

E-Commerce & Website Design

Create homepage banners, category graphics, product page assets, and promotional visuals.

Design graphics that enhance the online shopping experience and improve conversion.

Optimize images for web performance and mobile responsiveness.

Collaborate with the team to support product launches and promotional campaigns.

Email Marketing & Digital Campaigns

Design email graphics for promotional campaigns and product launches.

Create branded templates that align with marketing objectives.

Develop digital assets for SMS marketing and online advertising.

Motion Graphics & Video Support

Design simple animations, GIFs, and motion graphics for digital campaigns.

Edit short-form videos for social media platforms, including Instagram Reels and TikTok.

Create engaging visual content that increases audience engagement.

Brand Development

Support the evolution of the company's visual identity.

Develop creative concepts that strengthen brand recognition and customer engagement.

Ensure all creative materials align with established brand standards.

Required Qualifications

Bachelor's degree and or job experience of 5+ years in Graphic Design, Digital Media, Visual Communications, or a related field (preferred).

2+ years of professional graphic design experience.

Experience working with fashion, retail, apparel, or consumer brands is preferred.

Strong portfolio demonstrating digital marketing, branding, and visual design projects.

Technical Skills
Required:

Adobe Photoshop (Advanced)

Adobe Illustrator

Adobe InDesign

Typography and layout design

Photo retouching and image manipulation

Color correction and image optimization

File preparation for both digital and print production

Preferred:

Adobe After Effects

Adobe Premiere Pro

Figma

Canva Pro

Adobe Lightroom

Shopify or similar e-commerce platforms

Klaviyo or other email marketing platforms

AI-powered creative tools (Adobe Firefly, Midjourney, ChatGPT, or similar)

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