Senior Partner Marketing Manager

The ISV & Strategic Alliances Sr. Partner Marketing Manager leads high-impact partner marketing programs that drive measurable pipeline and revenue growth through Dialpad’s strategic technology and alliance partnerships
This role primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally, while helping accelerate growth across Dialpad’s broader ISV and Strategic Alliance ecosystem
This position partners closely with Channel Sales and strategic partners to develop and execute integrated partner marketing strategies and joint go-to-market programs that drive partner engagement, pipeline, and overall revenue growth
The role ensures partner marketing investments and initiatives align with shared business priorities while continuously improving processes, measurement, and operating practices to scale impact
This position reports to the Sr. Manager, Partner Marketing (Head of Partner Marketing)
Lead annual and quarterly partner marketing plans for Google Cloud globally and T-Mobile for Business nationally, aligning co-marketing programs to revenue targets, partner priorities, product strategy, and regional opportunities
Develop strategic partner marketing programs and repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace, and other joint solution motions that drive partner engagement, pipeline, and revenue
Build scalable co-marketing frameworks and best practices that strengthen partner activation, improve efficiency, and extend to additional ISV and Strategic Alliance partners as the business evolves
Develop integrated, account-based go-to-market campaigns with strategic partners and Dialpad Channel Sales, aligning on target accounts, strategy, messaging, roles, and execution across content, webinars, email, social, landing pages, customer proof, and other channels
Create scalable campaign assets and partner enablement resources, including joint value propositions, discovery guides, objection-handling content, and other seller-facing materials, in collaboration with cross-functional teams
Lead high-touch executive and customer programs, including executive dinners, roundtables, workshops, and regional experiences, from audience strategy through execution, and marketing ROI reporting
Develop customer advocacy programs featuring joint customer stories, strategic partner wins, and executive testimonials that strengthen credibility and support joint go-to-market efforts
Manage partner marketing budgets and quarterly investment plans, including MDF strategy, allocation, and optimization, to maximize ROI and business impact
Establish KPIs and measurement frameworks to track marketing-sourced and influenced pipeline, partner engagement, campaign performance, and overall program impact
Oversee partner-facing content and campaign development to ensure consistency, quality, and alignment with Dialpad’s brand, product positioning, and joint partner messaging
Identify opportunities to improve partner marketing processes, tools, systems, and workflows, while sharing insights and best practices to strengthen scalability, efficiency, and partner-led growth
Benefits

Company stock options
100% paid medical, dental, and vision plan
Continued education stipend
Cell phone, home internet, and gym membership stipend
Catered lunches, free snacks & drinks
Work from home opportunities
Strong experience developing partner pipeline growth strategies and executing integrated demand generation programs across channels, including partner seller activation, compliant seller incentives, executive and customer events, webinars, sponsorships, digital campaigns, and other tactics that engage partner sellers, account teams, and channel organizationsDirect Google Cloud partner marketing experience is required, with a strong preference for experience across Google Workspace, Gemini, Google Cloud Marketplace, or other Google Cloud solutionsExperience in marketing with T-Mobile, telecommunications carriers, resellers, or comparable strategic partners is strongly preferredExcellent communication and presentation skills, with the executive presence and influence required to work effectively with senior internal stakeholders, sales leaders, and external partner executives5–8+ years of partner marketing experience within a technology, channel, alliance, or similar partner ecosystemExperience developing, managing, and optimizing MDF or partner marketing investments to maximize business impact and return on investmentStrong analytical and business acumen, with experience defining KPIs, measuring partner program performance, interpreting results, and using data to optimize programsHands-on experience with Salesforce and marketing automation platforms, including campaign tracking, attribution, reporting, and performance measurementAbility to translate technical, cloud, AI, marketplace, and platform capabilities into clear customer and seller value propositions, including identifying relevant use cases, personas, industries, and joint solution opportunitiesProactive, solutions-oriented mindset with a strong focus on continuous improvement, operational excellence, and measurable partner-led pipeline and revenue growthStrong project and program management skills, with the ability to manage multiple complex, high-priority partner initiatives simultaneously

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