Area Senior Marketing Manager

Proper Hospitality is seeking an experienced Area Senior Marketing Manager to lead the strategic direction and execution of marketing initiatives for Santa Monica Proper Hotel and Downtown L.A. Proper Hotel—two of Los Angeles' most celebrated luxury destinations.

This highly collaborative role will shape each property's unique brand identity across digital marketing, social media, public relations, partnerships, content, and on-property activations while ensuring alignment with Proper's overarching brand vision. Our ideal candidate is an innovative, data-driven marketer with a passion for luxury hospitality, exceptional storytelling abilities, and a proven track record of developing impactful campaigns that drive awareness, engagement, and revenue.

Develop and execute comprehensive marketing communication strategies to enhance brand visibility, promote products/services, and increase customer engagement

Align communication strategies with overall marketing goals, ensuring consistency across all platforms

Identify key audiences and tailor messaging to address their specific needs, preferences, and pain points

Track and report against hospitality-specific performance metrics, including direct booking attribution, F&B cover impact, press placement volume, and channel engagement rates

Content Creation & Management

Lead the creation of high-quality content, including press releases, blog posts, social media copy, website content, email campaigns, and promotional materials

Ensure that all content is aligned with the brand’s voice, style, and messaging guidelines

Oversee the content calendar and manage content production timelines, ensuring timely delivery of assets

Collaborate with the creative team to produce visually engaging content (e.g., graphics, videos, etc.) for various marketing initiatives

Coordinate and manage on-property photo and video shoots, including briefing objectives, managing logistics, and working with the corporate creative team on asset requirements and timelines

Digital & Social Media Management

Manage the company’s digital presence across multiple channels, including social media platforms, email marketing, and the company website

Create and implement social media strategies to increase engagement, followers, and brand awareness

Monitor social media trends, industry news, and competitor activities, adjusting strategies to stay relevant and competitive

Develop and optimize email marketing campaigns, segmenting audiences for maximum effectiveness

Develop and manage relationships with media outlets, journalists, influencers, and industry bloggers

Coordinate and oversee press releases, media pitches, and public relations campaigns to enhance brand reputation and visibility

Respond to media inquiries and proactively seek out opportunities for press coverage, interviews, and feature stories

Organize and manage company participation in industry events, conferences, and trade shows

Manage day-to-day relationships with PR, content, and creative agency partners, including briefing, deliverable review, and performance reporting

Internal Communication & Collaboration

Work closely with internal teams (sales, operations, HR, etc.) to ensure consistent messaging and seamless communication within the organization

Create and manage internal newsletters, announcements, and other communications to keep employees informed and aligned with company goals

Collaborate with cross-functional teams to gather insights and ensure alignment on key initiatives and messaging

Branding & Messaging

Maintain brand consistency across all communication materials, ensuring that all messaging aligns with the company’s values and brand identity

Conduct regular audits of marketing materials to ensure they reflect the company’s brand guidelines

Develop key messages, slogans, and taglines for campaigns and product launches, ensuring they resonate with the target audience

Marketing Campaigns & Promotions

Plan and execute integrated marketing campaigns across various channels (digital, print, events) to drive brand awareness, engagement, and sales

Collaborate with the sales and marketing teams to ensure promotional efforts are effectively communicated to potential customers

Analyze the performance of marketing campaigns and provide insights and recommendations for future improvements

Coordinate property-level F&B marketing across outlets, including promotional campaigns, local awareness efforts, cover-driving initiatives, and event-based programming in collaboration with F&B leadership

Support the sales team with marketing materials, co-branded collateral, and campaign coordination for group, corporate, and partnership accounts

Property-Specific Responsibilities

Santa Monica Proper: Lead all marketing communications and brand activation initiatives for the property, including digital, social, PR, and partnerships. Support Proper Club (Membership) programming and communications, including member acquisition campaigns, retention initiatives, exclusive event promotion, and member-facing content across all channels

Proper DTLA: Develop and execute property-level marketing communication strategies that reflect the distinct identity and positioning of Proper DTLA, ensuring seamless coordination with the Area Director of Sales & Marketing and alignment with Proper Hospitality brand standards across all channels and audiences.

Responsibilities will be allocated approximately 60% to Santa Monica Proper and 40% to Downtown Los Angeles Proper, with flexibility to adjust based on evolving business needs

Education and/or Experience

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

5-7+ years of experience in marketing communications, brand marketing, or a related field in hospitality, lifestyle, or service industry

Experience managing content creation, digital marketing channels, and media outreach

Proven track record of developing and executing successful marketing campaigns

Skills/Specialized Knowledge

Demonstrated ability to use AI tools to accelerate content development, ideation, and campaign execution

Strong writing, editing, and proofreading skills with the ability to craft compelling, clear, and engaging content

Excellent communication and interpersonal skills, with the ability to work effectively with internal and external stakeholders

Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems (e.g., WordPress, Canva, Klaviyo)

Proficiency with Brandfolder or a comparable digital asset management platform

Experience with project management tools (Asana or equivalent)

Ability to interpret performance data in GA4 and Meta Ads Manager

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Strong understanding of SEO, SEM, and social media strategies

Creative thinking and problem-solving abilities, with a keen eye for detail and branding consistency

Ability to analyze data and use insights to adjust and optimize campaigns

Physical Demands

Ability to work in a fast-paced office environment with occasional extended hours

Ability to sit for extended periods and work on a computer

Occasional travel may be required for events or media outreach activities

$100,000-110,000 base + bonus

Why Join Proper Hospitality
At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper , we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.

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