VP of User Acquisition Job at Datacontroller Toogeza Ltd. in New York

We are

toogeza , a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.
Currently, we are looking for an experienced

VP of User Acquisition

to join one of

Toogeza’s

clients .
What You’ll Do

Define the

vision and strategy

for User Acquisition at the company.

Lead both

Paid and Organic User Acquisition , managing and optimizing mobile performance marketing across key platforms and stores:

App Store, Google Play, Meta, Snapchat, TikTok , etc.

Own an

8-figure UA budget , driving user and revenue growth while balancing efficiency metrics (e.g.,

LTV:CAC ) and scaling installs sustainably.

Oversee

reporting and analytics

for UA and marketing performance, ensuring clear visibility and decision-making.

Build and run

test plans and experimentation

across UA initiatives to identify the highest-impact growth opportunities.

Optimize and report campaign performance across multiple ad networks, continuously improving creatives, targeting, and funnels.

Drive growth initiatives in

ASO, re-engagement , and other organic levers (incl. SEO/referrals where applicable).

Lead the team in designing and improving

internal tools and processes

for more efficient UA execution and learning loops.

Work closely with

Product teams

to ensure strong funnel conversion and maximize value from each acquisition channel.

Partner with internal stakeholders (Finance, Legal, People) to support growth plans and operational needs.

Manage external partners: ad networks and vendors; collaborate with creative and other teams to develop high-performing ad assets and supporting materials.

Lead and grow a high-performing team of

20 specialists

across Paid and Organic UA.

What Success Looks Like

A clear UA strategy and operating model that scales acquisition across channels while maintaining efficiency ( LTV:CAC ).

Consistent, measurable growth in

users and revenue , supported by structured testing and repeatable learnings.

Reliable reporting and analytics that enable fast decision-making and predictable performance.

Strong cross-functional collaboration with Product, leading to improved funnel conversion and better payback.

A well-structured, motivated UA org with strong processes, tools, and execution standards across Paid + Organic.

What We’re Looking For

8+ years

in digital marketing / user acquisition (primarily mobile apps), including

2+ years in leadership

roles.

Deep expertise in the

mobile UA landscape , mobile analytics, and attribution.

Proven ability to grow and amplify

organic acquisition

using

ASO, SEO, referral strategies , and re-engagement approaches.

Strong analytics skillset and fluency with visualization / reporting tools (e.g.,

Looker ) and

Excel .

Experience successfully managing

large marketing budgets

across multiple performance channels.

Strong data-driven mindset: able to turn analysis into decisions, recommendations, and outcomes.

Excellent communication and stakeholder management skills: comfortable promoting, defending, and negotiating new ideas.

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