Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – B2B SaaS Product Launch & Growth
Full-Time | Remote | Flexible U.S. Business Hours

About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the strategy and hands-on execution of two upcoming B2B SaaS product launches .

This is not a coordination-only role. As the first GTM hire , you’ll build the go-to-market motion from the ground up — from positioning and messaging to beta acquisition, launch campaigns, demand generation, and repeatable GTM playbooks.

You’ll work directly with leadership in an early-stage startup environment where speed, experimentation, and ownership matter.

If you’ve launched B2B SaaS products before, thrive in ambiguity, and enjoy building from zero , this role is for you.

What You’ll Own
B2B SaaS Go-to-Market & Product Launch

Own end-to-end GTM strategy and execution for two SaaS products

Build launch plans covering:

Positioning and messaging

Target audiences

Distribution

User acquisition

Demand generation

Launch campaigns

Personally execute GTM initiatives rather than simply managing them

Use insights from the first product launch to improve the second

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